Don Backus of Rohde & Schwarz

With Total Cost of Ownership increasing for TV and FM broadcasters, there is an increasing need to reduce these costs over the life-cycle of the transmission system while improving performance and reducing ongoing maintenance costs. From alternative cooling systems to more efficient designs, from reductions in required floor space to reducing service costs by minimizing required maintenance, there are a number of factors that reduce the cost of ownership while improving up-time and performance. We will look at TCO and some of the advanced transmitter technologies that enable reduction in operating costs, both for Radio and TV transmitters. We'll also discuss some forward looking technology initiatives including ATSC 3.0 and HD Radio Generation 4.

Biography:

Don Backus is an Account Manager for Radio Transmitters, Rohde & Schwarz, handling Canada and the United States. Prior to joining Rohde & Schwarz in mid-2017, Don was Eastern US Sales Manager for Broadcast Electronics for five years. Don was previously VP of Sales & Marketing at ENCO Systems for 13 years and prior to that has held a number of positions in radio as an on-air personality, production director, general manager and chief engineer. He has presented to a number of professional broadcasting organizations including the Audio Engineering Society, a number of international, state and regional conferences and several SBE chapters. Don has served two terms on the board of the Michigan Association of Broadcasters and has just completed serving a second term on the Michigan Association of Broadcasters Foundation board.