IEEE EMC Society Washington/NoVA Chapter meeting featuring Product Approvals for BRIC Nations.

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Accessing Developing Markets for Your Product

The consumer markets in Brazil, Russia, India and China (BRIC) now are responsible for a sizable portion of the profits for most global companies. Working against this prize is a formidable maze of culture, laws, and overlapping regulations, causing confusion surrounding the regulatory requirements. If you are considering entering the BRIC marketplace with your electrical and electronic products, you need knowledge of how to obtain the necessary regulatory approvals for EMC, telecom, and product safety.

Whether your product is for telecommunications, computing, wireless, consumer electronics, or household appliances, you will face some distinct and unique obstacles, for which you need to be prepared. Distance, language, unfamiliar culture, and developing market conditions can make this a difficult and expensive procedure for the uninformed. Come to this presentation so you can gain some insight into the processes, and learn sources of information and allies to help you navigate a safe path to compliance.

Mark Maynard is the Business Development and Communication Manager at American Certification Body, Inc., and has over 25 years of experience in compliance engineering, in the areas of EMC/EMI, wireless/telecom, product safety, environmental, and quality management systems.  He also currently serves as the President-Elect for the IEEE Product Safety Engineering Society, and is the Exhibitions Chair for the 2017 IEEE EMC Symposium.

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