Fundamental Issues for Successful IP Licensing
Meeting has been rescheduled. Please review meeting details for the new date of Thursday October 19, 2017
Companies around the world have recognized that patents can be a revenue generator rather than just a means of protecting valuable product lines. Increased competition and the rising costs of developing and maintaining patent portfolios have led companies to the conclusion that they need to seek additional revenue and profits from their investments in intellectual property. A successful licensing program requires a systematic approach and uses different skills at different stages of the work. The steps involved will vary based on several considerations of your business strategy and the competitive landscape but will generally involve:
- Understanding your portfolio;
- Prioritization and Market / Commercial hypothesis;
- Target identification;
- Detailed evidence of use; and,
- License modeling.
This seminar will provide an overview of the concepts of licensing and certain considerations in establishing a licensing program, whether you are an individual or part of a corporation.
Date and Time
Location
Hosts
Registration
- Date: 19 Oct 2017
- Time: 06:00 PM to 08:30 PM
- All times are (GMT-05:00) US/Eastern
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- 21000 West Ten Mile rd.
- Southfield, Michigan
- United States 48075-1058
- Building: CS Robotics lab Building #4
- Room Number: Room Number: J234
- Starts 04 September 2017 12:00 AM
- Ends 19 October 2017 03:00 PM
- All times are (GMT-05:00) US/Eastern
- No Admission Charge
Speakers
Mark A. Robinson of Bright Works Engineering Economics, PLLC.
Fundamental Issues for Successful IP Licensing
Seminar will provide an overview of the concepts of licensing and certain considerations in establishing a licensing program, whether you are an individual or part of a corporation.
Biography:
Mr. Robinson is the Managing Director of Bright Works Engineering Economics, PLLC. He has over 30 years of experience in assisting companies and their legal counsel in analyzing issues related to intellectual property, including licensing, royalty audits, technology / competitor landscapes, and the economic valuation of intellectual property which is the subject of an infringement litigation, a commercial transaction, or a financial reporting requirement.
Mr. Robinson received a Master of Business Administration - Finance degree from the University of Chicago, a Bachelor of Science degree in Structural Engineering from Michigan State University, and a Master of Science degree in Engineering Project Management from the Illinois Institute of Technology.
Mr. Robinson has the following professional licenses and certifications:
Certified Public Accountant States of Michigan, Ohio, Illinois |
Certified Cost Estimator / Analyst International Cost Estimating and Analysis Association |
Registered Professional Engineer States of Michigan, Ohio, Indiana |
Certified Software Development Associate Institute of Electrical and Electronics Engineers |
Registered Patent Agent U.S. Patent & Trademark Office |
Certified Software Manager Software & Information Industry Association |
Accredited Senior Appraiser – Bus. Val. American Society of Appraisers |
Automotive Product Development Mgmt Certificate Society of Automotive Engineers / Oakland University |
Certified Licensing Professional Licensing Executives Society |
Data-Driven Marketing Certificate Program Johnson Graduate School of Mgmt., Cornell University |
Mark A. Robinson of Bright Works Engineering Economics, PLLC.
Fundamental Issues for Successful IP Licensing
Biography:
Agenda
6:00 pm - 6:30 pm: Meet & greet with light snacks
6:30 pm - 7:30 pm: Guest Speaker
7:30 pm - 8:30 pm: Open discussions & questions