BEGIN:VCALENDAR VERSION:2.0 PRODID:IEEE vTools.Events//EN CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:US/Eastern BEGIN:DAYLIGHT DTSTART:20210314T030000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZNAME:EDT END:DAYLIGHT BEGIN:STANDARD DTSTART:20211107T010000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZNAME:EST END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTAMP:20210906T133012Z UID:B1FDA0F6-CAE5-4A62-8A5C-999407E3BC77 DTSTART;TZID=US/Eastern:20211006T180000 DTEND;TZID=US/Eastern:20211006T210000 DESCRIPTION:IEEE North Jersey Section offers "Big Data Marketing Research". Simplyhired.com lists 10\,188 Data\, Analyst\, or Marketing jobs in the N ew York tri-state area daily! As an engineer\, you never did marketing. Ge tting the MBA takes two years. This is the better alternative to learn mar keting.\n\nThis course deals with the collection\, evaluation and analysis of the big data market-related information. Topics are: market research i ndustry\, problem definition\, research process\, focus group\, secondary database\, quantitative research\, questionnaire design\, sampling techniq ues\, statistical testing\, bivariate and multivariate correlation\, commu nicating results and management reports. Using IBM SPSS software\, you wil l perform detailed big data analysis in business\, cyber security\, crimin al justice\, healthcare\, finance\, social services\, and marketing resear ch firms.\n\nYou will receive the IEEE completion certificate and earned 2 .0 IEEE CEUs (converts to 20 PDHs). In addition\, you may work as a data a nalyst or market researcher in any organization that needs your quantitati ve skills. Past attendees got jobs at Amazon\, Bank America\, Facebook\, G oogle\, IBM\, Microsoft\, Morgan Stanley\, Oracle\, Verizon\, and other Fo rtune 500 firms.\n\nInstructor: Donald Hsu\, Ph.D.\, has been a corporate manager and CEO for 27+ years and is an experienced trainer. Since 2017\, he has trained 500+ people in Management\, Marketing\, Global Marketing\, and Marketing Research courses in seven organizations. He does internation al business in 90 countries.\n\nCo-sponsored by: New Jersey Institute Tech nology\, CAS/ED\, AP/MTT\n\nAgenda: \n- Describe the big data market resea rch industry\, problems and research process\n- Understand the importance of primary big data collection\, secondary database\, and survey\n- Define quantitative research\, measurement technique and sampling methods for bi g data\n- Explain the questionnaire design\, big data processing and stati stical testing\n- Build the knowledge of bivariate regression and multivar iate data analysis\n- Communicate results\, manage ethical issues\, and pr epare reports\n- Employ IBM SPSS software for frequency analysis\, ANOVA\, T-test and others\n- Review real-world marketing research using Harvard B usiness School cases\n- Present final Group Project\n\nWHERE:\n\nZoom or N ew Jersey Institute Technology\, Newark\, New Jersey\n\nWHEN:\n\n7 Wednesd ays\, October 6\, 13\, 20\, 27\, November 3\, 10\, 17\, 2021 @6 - 9 pm\n\n COST:\n\nIEEE (& affiliate) members $500\; Non-IEEE members $550.\n\nCONTA CT:\n\nDonald Hsu: yanyou@hotmail.com\n\nREGISTRATION: Big Data Market Res earch\n\nPlease mail the registration form with the check (Checks payable to “North Jersey Section IEEE”) to\n\nDr. Donald Hsu\, Chair Education Committee\, IEEE North Jersey Section\, P. O. Box 2093\, Fort Lee\, New J ersey 07024\n\nName: _____________________________________________ Email a ddress _________________________________\n\nÿ Non-member\n\nÿ IEEE Membe r Member #:_________________________ Member of ___________________________ __ technical society\n\nEmployer:_______________________ Employer Address: __________________________________________________________\n\nHome Address :___________________________________\n\nBusiness (day) telephone #:_______ ____________________________ Home telephone #:____________________________ ____\n\nPlease enclose required fee payable to: North Jersey Section IEEE\ n\nI wish to receive the IEEE Completion Certificate Signature:___________ ________________________________\n\nWarren Street\, Newark\, New Jersey\, United States LOCATION:Warren Street\, Newark\, New Jersey\, United States ORGANIZER:yanyou@hotmail.com SEQUENCE:0 SUMMARY:Big Data Market Research in Seven Wednesdays via Zoom URL;VALUE=URI:https://events.vtools.ieee.org/m/281189 X-ALT-DESC:Description: <br /><p>IEEE North Jersey Section offers "Big Data Marketing Research". Simplyhired.com lists 10\,188 Data\, Analyst\, or Ma rketing jobs in the New York tri-state area daily! As an engineer\, you ne ver did marketing.&nbsp\; Getting the MBA takes two years.&nbsp\; This is the better alternative to learn marketing.</p>\n<p>This course deals with the collection\, evaluation and analysis of the big data market-related in formation. Topics are: market research industry\, problem definition\, res earch process\, focus group\, secondary database\, quantitative research\, questionnaire design\, sampling techniques\, statistical testing\, bivari ate and multivariate correlation\, communicating results and management re ports. Using <strong>IBM SPSS software</strong>\, you will perform detaile d big data analysis in business\, cyber security\, criminal justice\, heal thcare\, finance\, social services\, and marketing research firms. &nbsp\; &nbsp\;</p>\n<p>You will receive the IEEE completion certificate and earne d 2.0 IEEE CEUs (converts to 20 PDHs).&nbsp\;In addition\, you may work as a data analyst or market researcher in any organization that needs your q uantitative skills.&nbsp\; Past attendees got jobs at Amazon\, Bank Americ a\, Facebook\, Google\, IBM\, Microsoft\, Morgan Stanley\, Oracle\, Verizo n\, and other Fortune 500 firms.</p>\n<p>Instructor:&nbsp\; <strong>Donald Hsu\, Ph.D.\,</strong> has been a corporate manager and CEO for 27+ years and is an experienced trainer.&nbsp\; Since 2017\, he has trained 500+ pe ople in <em>Management\,</em> <em>Marketing\, Global Marketing\, and Marke ting Research </em>courses in seven organizations. He does international b usiness in 90 countries.&nbsp\;</p>\n<p>&nbsp\;</p><br /><br />Agenda: <br /><ol>\n<li>Describe the big data market research industry\, problems and research process</li>\n<li>Understand the importance of primary big data collection\, secondary database\, and survey</li>\n<li>Define quantitative research\, measurement technique and sampling methods for big data</li>\n <li>Explain the questionnaire design\, big data processing and statistical testing</li>\n<li>Build the knowledge of bivariate regression and multiva riate data analysis</li>\n<li>Communicate results\, manage ethical issues\ , and prepare reports</li>\n<li>Employ IBM SPSS software for frequency ana lysis\, ANOVA\, T-test and others</li>\n<li>Review real-world marketing re search using Harvard Business School cases</li>\n<li>Present final Group P roject &nbsp\;</li>\n</ol>\n<table>\n<tbody>\n<tr>\n<td>\n<p><strong>WHERE :</strong></p>\n</td>\n<td>\n<p>Zoom or New Jersey Institute Technology\, Newark\, New Jersey</p>\n</td>\n</tr>\n<tr>\n<td>\n<p><strong>WHEN:</stron g></p>\n</td>\n<td>\n<p><strong>7 Wednesdays\, October 6\, 13\, 20\, 27\, November 3\, 10\, 17\, 2021 @6 - 9 pm&nbsp\;</strong></p>\n</td>\n</tr>\n< tr>\n<td>\n<p><strong>COST:</strong></p>\n</td>\n<td>\n<p>&nbsp\;IEEE (&am p\; affiliate) members $500\; Non-IEEE members $550.</p>\n</td>\n</tr>\n<t r>\n<td>\n<p><strong>CONTACT:</strong></p>\n</td>\n<td>\n<p>&nbsp\;Donald Hsu: <a href="mailto:yanyou@hotmail.com">yanyou@hotmail.com</a></p>\n</td> \n</tr>\n</tbody>\n</table>\n<p><strong>REGISTRATION: &nbsp\;Big Data Mark et Research</strong></p>\n<p>Please mail the registration form with the ch eck <strong>(Checks payable to &ldquo\;North Jersey Section IEEE&rdquo\;) to</strong></p>\n<p><strong>Dr. Donald Hsu\, Chair Education Committee\, I EEE North Jersey Section\, P. O. Box 2093\, Fort Lee\, New Jersey 07024</s trong></p>\n<p>Name:&nbsp\; &nbsp\;&nbsp\;________________________________ _____________&nbsp\;&nbsp\;&nbsp\; &nbsp\;Email address __________________ _______________</p>\n<p>&yuml\; Non-member&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbs p\;&nbsp\;</p>\n<p>&yuml\; IEEE Member&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;& nbsp\; Member #:_________________________&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp \;&nbsp\;&nbsp\; Member of _____________________________ technical society </p>\n<p>Employer:_______________________ Employer Address:_______________ ___________________________________________</p>\n<p>Home Address:_________ __________________________</p>\n<p>&nbsp\;Business (day) telephone #:_____ ______________________________&nbsp\;&nbsp\;&nbsp\;&nbsp\; Home telephone #:________________________________</p>\n<p>Please enclose required fee pay able to: <strong>North Jersey</strong><strong> Section IEEE</strong></p>\n <p>&nbsp\;I wish to receive the IEEE Completion Certificate&nbsp\;&nbsp\;& nbsp\;&nbsp\; &nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbs p\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;S ignature:___________________________________________</p> END:VEVENT END:VCALENDAR