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DESCRIPTION:IEEE North Jersey Section offers "Big Data Marketing Research".
  Indeed.com lists 14\,177 Data\, Analyst\, or Marketing jobs in the New Yo
 rk tri-state area daily! As an engineer\, you never did marketing. Getting
  the MBA takes two years. This is the better alternative to learn marketin
 g.\n\nThis course deals with the collection\, evaluation and analysis of t
 he big data market-related information. Topics are: market research indust
 ry\, problem definition\, research process\, focus group\, secondary datab
 ase\, quantitative research\, questionnaire design\, sampling techniques\,
  statistical testing\, bivariate and multivariate correlation\, communicat
 ing results and management reports. Using IBM SPSS software\, you will per
 form detailed big data analysis in business\, cyber security\, criminal ju
 stice\, green technology\, healthcare\, finance\, social services\, and ma
 rketing research firms.\n\nYou will receive the IEEE completion certificat
 e and earned 2.0 IEEE CEUs (converts to 20 PDHs). In addition\, you may wo
 rk as a data analyst or market researcher in any organization that needs y
 our quantitative skills. Past attendees got jobs at Amazon\, Bank America\
 , Facebook\, Google\, IBM\, Microsoft\, Morgan Stanley\, Oracle\, Verizon\
 , and other Fortune 500 firms.\n\nInstructor: Donald Hsu\, Ph.D.\, has bee
 n a corporate manager and CEO for 27+ years and is an experienced trainer.
  Since 2017\, he has trained 500+ people in Management\, Marketing\, Globa
 l Marketing\, and Marketing Research courses in seven organizations. He do
 es international business in 90 countries.\n\nCo-sponsored by: New Jersey 
 Institute Technology\, CAS/ED\, AP/MTT\n\nAgenda: \n- Describe the big dat
 a market research industry\, problems and research process\n- Understand t
 he importance of primary big data collection\, secondary database\, and su
 rvey\n- Define quantitative research\, measurement technique and sampling 
 methods for big data\n- Explain the questionnaire design\, big data proces
 sing and statistical testing\n- Build the knowledge of bivariate regressio
 n and multivariate data analysis\n- Communicate results\, manage ethical i
 ssues\, and prepare reports\n- Employ IBM SPSS software for frequency anal
 ysis\, ANOVA\, T-test and others\n- Review real-world marketing research u
 sing Harvard Business School cases\n- Present final Group Project\n\nWHERE
 :\n\nZoom or New Jersey Institute Technology\, Newark\, New Jersey\n\nWHEN
 :\n\n7 Saturdays\, March 26\, April 2\, 9\, 16\, 23\, 30\, May 7\, 2022 @9
  am - 12 pm\n\nCOST:\n\nIEEE (& affiliate) members $500\; Non-IEEE members
  $550.\n\nCONTACT:\n\nDonald Hsu: yanyou@hotmail.com\n\nREGISTRATION: Big 
 Data Market Research\n\nPlease mail the registration form with the check (
 Checks payable to “North Jersey Section IEEE”) to\n\nDr. Donald Hsu\, 
 Chair Education Committee\, IEEE North Jersey Section\, P. O. Box 2093\, F
 ort Lee\, New Jersey 07024\n\nName: ______________________________________
 _______ Email address _________________________________\n\nÿ Non-member\n
 \nÿ IEEE Member Member #:_________________________ Member of ____________
 _________________ technical society\n\nEmployer:_______________________ Em
 ployer Address:__________________________________________________________\
 n\nHome Address:___________________________________\n\nBusiness (day) tele
 phone #:___________________________________ Home telephone #:_____________
 ___________________\n\nPlease enclose required fee payable to: North Jerse
 y Section IEEE\n\nI wish to receive the IEEE Completion Certificate Signat
 ure:___________________________________________\n\nWarren Street\, Newark\
 , New Jersey\, United States
LOCATION:Warren Street\, Newark\, New Jersey\, United States
ORGANIZER:yanyou@hotmail.com
SEQUENCE:2
SUMMARY:Big Data Market Research in Seven Saturdays via Zoom
URL;VALUE=URI:https://events.vtools.ieee.org/m/303778
X-ALT-DESC:Description: <br /><p>IEEE North Jersey Section offers "Big Data
  Marketing Research". Indeed.com lists 14\,177 Data\, Analyst\, or Marketi
 ng jobs in the New York tri-state area daily! As an engineer\, you never d
 id marketing.&nbsp\; Getting the MBA takes two years.&nbsp\; This is the b
 etter alternative to learn marketing.</p>\n<p>This course deals with the c
 ollection\, evaluation and analysis of the big data market-related informa
 tion. Topics are: market research industry\, problem definition\, research
  process\, focus group\, secondary database\, quantitative research\, ques
 tionnaire design\, sampling techniques\, statistical testing\, bivariate a
 nd multivariate correlation\, communicating results and management reports
 . Using <strong>IBM SPSS software</strong>\, you will perform detailed big
  data analysis in business\, cyber security\, criminal justice\, green tec
 hnology\, healthcare\, finance\, social services\, and marketing research 
 firms. &nbsp\;&nbsp\;</p>\n<p>You will receive the IEEE completion certifi
 cate and earned 2.0 IEEE CEUs (converts to 20 PDHs).&nbsp\;In addition\, y
 ou may work as a data analyst or market researcher in any organization tha
 t needs your quantitative skills.&nbsp\; Past attendees got jobs at Amazon
 \, Bank America\, Facebook\, Google\, IBM\, Microsoft\, Morgan Stanley\, O
 racle\, Verizon\, and other Fortune 500 firms.</p>\n<p>Instructor:&nbsp\; 
 <strong>Donald Hsu\, Ph.D.\,</strong> has been a corporate manager and CEO
  for 27+ years and is an experienced trainer.&nbsp\; Since 2017\, he has t
 rained 500+ people in <em>Management\,</em> <em>Marketing\, Global Marketi
 ng\, and Marketing Research </em>courses in seven organizations. He does i
 nternational business in 90 countries.&nbsp\;</p>\n<p>&nbsp\;</p><br /><br
  />Agenda: <br /><ol>\n<li>Describe the big data market research industry\
 , problems and research process</li>\n<li>Understand the importance of pri
 mary big data collection\, secondary database\, and survey</li>\n<li>Defin
 e quantitative research\, measurement technique and sampling methods for b
 ig data</li>\n<li>Explain the questionnaire design\, big data processing a
 nd statistical testing</li>\n<li>Build the knowledge of bivariate regressi
 on and multivariate data analysis</li>\n<li>Communicate results\, manage e
 thical issues\, and prepare reports</li>\n<li>Employ IBM SPSS software for
  frequency analysis\, ANOVA\, T-test and others</li>\n<li>Review real-worl
 d marketing research using Harvard Business School cases</li>\n<li>Present
  final Group Project &nbsp\;</li>\n</ol>\n<table>\n<tbody>\n<tr>\n<td>\n<p
 ><strong>WHERE:</strong></p>\n</td>\n<td>\n<p>Zoom or New Jersey Institute
  Technology\, Newark\, New Jersey</p>\n</td>\n</tr>\n<tr>\n<td>\n<p><stron
 g>WHEN:</strong></p>\n</td>\n<td>\n<p><strong>7 Saturdays\, March 26\, Apr
 il 2\, 9\, 16\, 23\, 30\, May 7\, 2022 @9 am - 12 pm&nbsp\;</strong></p>\n
 </td>\n</tr>\n<tr>\n<td>\n<p><strong>COST:</strong></p>\n</td>\n<td>\n<p>&
 nbsp\;IEEE (&amp\; affiliate) members $500\; Non-IEEE members $550.</p>\n<
 /td>\n</tr>\n<tr>\n<td>\n<p><strong>CONTACT:</strong></p>\n</td>\n<td>\n<p
 >&nbsp\;Donald Hsu: <a href="mailto:yanyou@hotmail.com">yanyou@hotmail.com
 </a></p>\n</td>\n</tr>\n</tbody>\n</table>\n<p><strong>REGISTRATION: &nbsp
 \;Big Data Market Research</strong></p>\n<p>Please mail the registration f
 orm with the check <strong>(Checks payable to &ldquo\;North Jersey Section
  IEEE&rdquo\;) to</strong></p>\n<p><strong>Dr. Donald Hsu\, Chair Educatio
 n Committee\, IEEE North Jersey Section\, P. O. Box 2093\, Fort Lee\, New 
 Jersey 07024</strong></p>\n<p>Name:&nbsp\; &nbsp\;&nbsp\;_________________
 ____________________________&nbsp\;&nbsp\;&nbsp\; &nbsp\;Email address ___
 ______________________________</p>\n<p>&yuml\; Non-member&nbsp\;&nbsp\;&nb
 sp\;&nbsp\;&nbsp\;&nbsp\;</p>\n<p>&yuml\; IEEE Member&nbsp\;&nbsp\;&nbsp\;
 &nbsp\;&nbsp\;&nbsp\; Member #:_________________________&nbsp\;&nbsp\;&nbs
 p\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; Member of _____________________________ te
 chnical society</p>\n<p>Employer:_______________________ Employer Address:
 __________________________________________________________</p>\n<p>Home Ad
 dress:___________________________________</p>\n<p>&nbsp\;Business (day) te
 lephone #:___________________________________&nbsp\;&nbsp\;&nbsp\;&nbsp\; 
 Home telephone #:________________________________</p>\n<p>Please enclose r
 equired fee payable to: <strong>North Jersey</strong><strong> Section IEEE
 </strong></p>\n<p>&nbsp\;I wish to receive the IEEE Completion Certificate
 &nbsp\;&nbsp\;&nbsp\;&nbsp\; &nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nb
 sp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;
 &nbsp\;&nbsp\;Signature:___________________________________________</p>
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