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DESCRIPTION:Successful Independent Consulting:\nRelationships That Focus on
  Mutual Benefit\n\nIndependent consultants often work for the promise of t
 heir business\, their way.\n\nHowever\, many technical consultants fail be
 cause while they enjoy delivering client\nvalue\, they don’t like the ma
 rketing they need to do to get those clients.\n\nWe can reframe marketing 
 and all other client interactions as relationships that focus on\nmutual b
 enefit. If you and your client don’t both benefit from your interactions
 \,\nsomething’s wrong—and you can fix that.\n\nInstead of avoiding int
 eractions\, you can build relationships in the “consulting engine”\nlo
 op that most successful consultants use:\n\n- Determine your unique value\
 n\n- Attract your ideal clients with content marketing or active marketing
 \n\n- How to use the discovery call and proposal (and fees!) to reinforce 
 a relationship of trust and competence\n\n- How to think about your curren
 t and future offerings and when to change them.\n\nWhen you focus on clien
 t relationships with mutual benefit\, you can make your\nsuccessful practi
 ce\, your way.\n\nSpeaker(s): Johanna Rothman\, \n\nAgenda: \n7:05pm - Int
 roductions\n\n7:15pm - Feature Presentation\n\n8:15pm - Q&amp;A with Johanna R
 othman\n\n8:45pm - Meeting Adjourns\n\nVirtual: https://events.vtools.ieee
 .org/m/370839
LOCATION:Virtual: https://events.vtools.ieee.org/m/370839
ORGANIZER:rob.klein@ieee.org
SEQUENCE:31
SUMMARY:Successful Independent Consulting: Relationships That Focus on Mutu
 al Benefit - VIRTUAL MEETING
URL;VALUE=URI:https://events.vtools.ieee.org/m/370839
X-ALT-DESC:Description: &lt;br /&gt;&lt;p&gt;&lt;span style=&quot;font-size: 14pt\; font-family
 : arial\, helvetica\, sans-serif\;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 18pt\;
 &quot;&gt;Successful Independent Consulting:&lt;/span&gt; &lt;br /&gt;&lt;span style=&quot;font-size: 
 12pt\;&quot;&gt;Relationships That Focus on Mutual Benefit&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;
 /p&gt;\n&lt;p&gt;&lt;span style=&quot;font-family: arial\, helvetica\, sans-serif\;&quot;&gt;Indepe
 ndent consultants often work for the promise of their business\, their way
 .&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;&lt;span style=&quot;font-family: arial\, helvetica\, sans-serif\
 ;&quot;&gt;However\, many technical consultants fail because while they enjoy deli
 vering client&lt;/span&gt;&lt;br /&gt;&lt;span style=&quot;font-family: arial\, helvetica\, sa
 ns-serif\;&quot;&gt;value\, they don&amp;rsquo\;t like the marketing they need to do t
 o get those clients.&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;&lt;span style=&quot;font-family: arial\, helv
 etica\, sans-serif\;&quot;&gt;We can reframe marketing and all other client intera
 ctions as relationships that focus on&lt;/span&gt;&lt;br /&gt;&lt;span style=&quot;font-family
 : arial\, helvetica\, sans-serif\;&quot;&gt;mutual benefit. If you and your client
  don&amp;rsquo\;t both benefit from your interactions\,&lt;/span&gt;&lt;br /&gt;&lt;span styl
 e=&quot;font-family: arial\, helvetica\, sans-serif\;&quot;&gt;something&amp;rsquo\;s wrong
 &amp;mdash\;and you can fix that.&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;&lt;span style=&quot;font-family: ari
 al\, helvetica\, sans-serif\;&quot;&gt;Instead of avoiding interactions\, you can 
 build relationships in the &amp;ldquo\;consulting engine&amp;rdquo\;&lt;/span&gt;&lt;br /&gt;&lt;
 span style=&quot;font-family: arial\, helvetica\, sans-serif\;&quot;&gt;loop that most 
 successful consultants use:&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;&lt;span style=&quot;font-family: arial
 \, helvetica\, sans-serif\;&quot;&gt;&amp;nbsp\; &amp;nbsp\; &amp;nbsp\;- Determine your uniqu
 e value&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;&lt;span style=&quot;font-family: arial\, helvetica\, sans-
 serif\;&quot;&gt;&amp;nbsp\; &amp;nbsp\; &amp;nbsp\;- Attract your ideal clients with content 
 marketing or active marketing&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;&lt;span style=&quot;font-family: ari
 al\, helvetica\, sans-serif\;&quot;&gt;&amp;nbsp\; &amp;nbsp\; &amp;nbsp\;- How to use the dis
 covery call and proposal (and fees!) to reinforce a relationship &lt;/span&gt;&lt;s
 pan style=&quot;font-family: arial\, helvetica\, sans-serif\;&quot;&gt;of trust and com
 petence&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;&lt;span style=&quot;font-family: arial\, helvetica\, sans-
 serif\;&quot;&gt;&amp;nbsp\; &amp;nbsp\; &amp;nbsp\;- How to think about your current and futu
 re offerings and when to change them.&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;&lt;span style=&quot;font-fam
 ily: arial\, helvetica\, sans-serif\;&quot;&gt;When you focus on client relationsh
 ips with mutual benefit\, you can make your&lt;/span&gt;&lt;br /&gt;&lt;span style=&quot;font-
 family: arial\, helvetica\, sans-serif\;&quot;&gt;successful practice\, your way.&lt;
 /span&gt;&lt;/p&gt;&lt;br /&gt;&lt;br /&gt;Agenda: &lt;br /&gt;&lt;p&gt;7:05pm - Introductions&lt;/p&gt;\n&lt;p&gt;7:15
 pm - Feature Presentation&lt;/p&gt;\n&lt;p&gt;8:15pm - Q&amp;amp\;A with Johanna Rothman&lt;/
 p&gt;\n&lt;p&gt;8:45pm - Meeting Adjourns&lt;/p&gt;
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