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DTSTAMP:20241021T174121Z
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DTSTART;TZID=America/New_York:20240905T183000
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DESCRIPTION:Join our six-class workshop that dives into the essentials of d
 igital marketing for tech professionals. You&#39;ll explore key platforms and 
 strategies\, starting with an introduction to digital marketing\, followed
  by comprehensive sessions on Meta Ads creation\, optimization\, and analy
 tics. Learn to navigate additional advertising platforms like Google Ads\,
  LinkedIn Ads\, and discover how to harness the power of management tools 
 for streamlined campaign management. By the end\, you&#39;ll understand how to
  effectively plan and execute a cohesive digital marketing campaign while 
 staying ahead of future trends. Plus\, by joining these workshops\, you wi
 ll have access to an exclusive Slack channel along with other experts in d
 igital marketing\, where you can share and discuss real-life examples and 
 interesting related information.\n\nYou will receive a certificate of comp
 letion from IEEE\, and this workshop can count towards your training hours
  for Optional CPD. Whether you&#39;re new to digital marketing or seeking to s
 harpen your skills\, this workshop has something for you.\n\n[]\n\nAgenda:
  \nDuration: 1 hour 15 minutes each session.\n\n- September 5: Introductio
 n to Digital Marketing\n- Explore digital marketing fundamentals and their
  business relevance.\n- Discuss various channels including SEO\, PPC\, soc
 ial media\, and content marketing.\n- Understand differences between B2B a
 nd B2C strategies.\n\n- September 12: Deep Dive into Meta Ads\n- Create ef
 fective Facebook and Instagram ads\, focusing on format and content.\n- Ma
 ster audience targeting and segmentation.\n\n- September 19: Analyzing and
  Optimizing Meta Ads\n- Understand essential ad metrics (CTR\, CPC\, conve
 rsion rates).\n- Apply optimization techniques and data-driven improvement
 s.\n- Learn A/B testing methods to boost ad results.\n\n- September 26: In
 troduction to Other Advertising Platforms\n- Dive into Google Ads\, explor
 ing Keyword Planner and Google Trends.\n- Discuss successful campaign exam
 ples and challenges.\n\n- October 03: Expanding to Other Advertising Platf
 orms\n- Overview of LinkedIn Ads\, Twitter Ads\, YouTube Ads.\n- Comparati
 ve analysis to guide platform selection.\n\n- October 10: Using Management
  Platforms and Tools + Putting It All Together\n- Explore management tools
  like Hootsuite\, Buffer\, and Google Analytics.\n- Integrate various digi
 tal marketing platforms effectively.\n\nVirtual: https://events.vtools.iee
 e.org/m/420731
LOCATION:Virtual: https://events.vtools.ieee.org/m/420731
ORGANIZER:ayda@veebartech.ca
SEQUENCE:72
SUMMARY:Digital Marketing in Tech: From Basics to Advanced Strategies (IEEE
  Member Exclusive Registration)
URL;VALUE=URI:https://events.vtools.ieee.org/m/420731
X-ALT-DESC:Description: &lt;br /&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 
 18pt\; line-height: 107%\; font-family: Cambria\, serif\;&quot;&gt;Join our &lt;span 
 style=&quot;text-decoration: underline\;&quot;&gt;&lt;strong&gt;six-class workshop&lt;/strong&gt;&lt;/
 span&gt; that dives into the essentials of digital marketing for tech profess
 ionals. You&#39;ll explore key platforms and strategies\, starting with an int
 roduction to digital marketing\, followed by comprehensive sessions on Met
 a Ads creation\, optimization\, and analytics. Learn to navigate additiona
 l advertising platforms like Google Ads\, LinkedIn Ads\, and discover how 
 to harness the power of management tools for streamlined campaign manageme
 nt. By the end\, you&#39;ll understand how to effectively plan and execute a c
 ohesive digital marketing campaign while staying ahead of future trends. P
 lus\, by joining these workshops\, you will have access to an exclusive &lt;s
 pan style=&quot;text-decoration: underline\;&quot;&gt;Slack channel&lt;/span&gt; along with o
 ther experts in digital marketing\, where you can share and discuss real-l
 ife examples and interesting related information.&lt;/span&gt;&lt;/p&gt;\n&lt;p class=&quot;Ms
 oNormal&quot;&gt;&lt;span style=&quot;font-size: 18pt\;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-family:
  &#39;Cambria&#39;\,serif\;&quot;&gt;You will receive a certificate of completion from IEE
 E\, and this workshop can count towards your training hours for &lt;span styl
 e=&quot;text-decoration: underline\;&quot;&gt;Optional CPD&lt;/span&gt;. Whether you&#39;re new t
 o digital marketing or seeking to sharpen your skills\, this workshop has 
 something for you.&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;\n&lt;p class=&quot;MsoNormal&quot;&gt;&lt;img s
 rc=&quot;https://events.vtools.ieee.org/vtools_ui/media/display/662ab929-0514-4
 02d-88cc-76a6076e2430&quot; alt=&quot;&quot; width=&quot;900&quot; height=&quot;471&quot;&gt;&lt;/p&gt;&lt;br /&gt;&lt;br /&gt;Age
 nda: &lt;br /&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;mso-margin-top-alt: auto\; mso-marg
 in-bottom-alt: auto\; line-height: normal\;&quot;&gt;&lt;span style=&quot;color: rgb(2\, 8
 2\, 216)\; font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, seri
 f\;&quot;&gt;&lt;strong&gt;Duration: 1 hour 15 minutes each session.&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
 \n&lt;ol start=&quot;1&quot; type=&quot;1&quot;&gt;\n&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: norma
 l\; font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;s
 pan style=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, seri
 f\;&quot;&gt;&lt;strong&gt;September 5:&amp;nbsp\;&lt;/strong&gt;Introduction to Digital Marketing
 &amp;nbsp\;&lt;/span&gt;\n&lt;ul type=&quot;1&quot;&gt;\n&lt;li style=&quot;font-size: 14pt\; font-family: &#39;
 times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-fa
 mily: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;Explore digital marketing funda
 mentals and their business relevance.&lt;/span&gt;&lt;/li&gt;\n&lt;li style=&quot;font-size: 1
 4pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-
 size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;Discuss var
 ious channels including SEO\, PPC\, social media\, and content marketing.&lt;
 /span&gt;&lt;/li&gt;\n&lt;li style=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\,
  times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family: &#39;times new r
 oman&#39;\, times\, serif\;&quot;&gt;Understand differences between B2B and B2C strate
 gies.&lt;/span&gt;&lt;/li&gt;\n&lt;/ul&gt;\n&lt;/li&gt;\n&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height:
  normal\; font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif
 \;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\
 , serif\;&quot;&gt;&lt;strong&gt;September 12:&amp;nbsp\;&lt;/strong&gt;Deep Dive into Meta Ads&lt;/s
 pan&gt;\n&lt;ul type=&quot;1&quot;&gt;\n&lt;li style=&quot;font-size: 14pt\; font-family: &#39;times new 
 roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family: &#39;tim
 es new roman&#39;\, times\, serif\;&quot;&gt;Create effective Facebook and Instagram a
 ds\, focusing on format and content.&lt;/span&gt;&lt;/li&gt;\n&lt;li style=&quot;font-size: 14
 pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-s
 ize: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;Master audie
 nce targeting and segmentation.&lt;/span&gt;&lt;/li&gt;\n&lt;/ul&gt;\n&lt;/li&gt;\n&lt;li class=&quot;MsoN
 ormal&quot; style=&quot;line-height: normal\; font-size: 14pt\; font-family: &#39;times 
 new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family: 
 &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;strong&gt;September 19:&amp;nbsp\;&lt;/strong&gt;
 Analyzing and Optimizing Meta Ads&lt;/span&gt;\n&lt;ul type=&quot;1&quot;&gt;\n&lt;li style=&quot;font-s
 ize: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=
 &quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;Under
 stand essential ad metrics (CTR\, CPC\, conversion rates).&lt;/span&gt;&lt;/li&gt;\n&lt;l
 i style=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\
 ;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\,
  serif\;&quot;&gt;Apply optimization techniques and data-driven improvements.&lt;/spa
 n&gt;&lt;/li&gt;\n&lt;li style=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, tim
 es\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family: &#39;times new roman
 &#39;\, times\, serif\;&quot;&gt;Learn A/B testing methods to boost ad results.&lt;/span&gt;
 &lt;/li&gt;\n&lt;/ul&gt;\n&lt;/li&gt;\n&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal\; fo
 nt-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span st
 yle=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;
 strong&gt;September 26: &lt;/strong&gt;Introduction to Other Advertising Platforms&lt;
 /span&gt;\n&lt;ul type=&quot;1&quot;&gt;\n&lt;li style=&quot;font-size: 14pt\; font-family: &#39;times ne
 w roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family: &#39;t
 imes new roman&#39;\, times\, serif\;&quot;&gt;Dive into Google Ads\, exploring Keywor
 d Planner and Google Trends.&lt;/span&gt;&lt;/li&gt;\n&lt;li style=&quot;font-size: 14pt\; fon
 t-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14p
 t\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;Discuss successful c
 ampaign examples and challenges.&lt;/span&gt;&lt;/li&gt;\n&lt;/ul&gt;\n&lt;/li&gt;\n&lt;li class=&quot;Mso
 Normal&quot; style=&quot;line-height: normal\; font-size: 14pt\; font-family: &#39;times
  new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family:
  &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;strong&gt;October 03: &lt;/strong&gt;Expandi
 ng to Other Advertising Platforms&lt;/span&gt;\n&lt;ul type=&quot;1&quot;&gt;\n&lt;li style=&quot;font-s
 ize: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=
 &quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;Overv
 iew of LinkedIn Ads\, Twitter Ads\, YouTube Ads.&lt;/span&gt;&lt;/li&gt;\n&lt;li style=&quot;f
 ont-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span s
 tyle=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;
 Comparative analysis to guide platform selection.&lt;/span&gt;&lt;/li&gt;\n&lt;/ul&gt;\n&lt;/li
 &gt;\n&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal\; font-size: 14pt\; fo
 nt-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14
 pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;strong&gt;October 10:
  &lt;/strong&gt;Using Management Platforms and Tools + Putting It All Together&lt;/
 span&gt;\n&lt;ul type=&quot;1&quot;&gt;\n&lt;li style=&quot;font-size: 14pt\; font-family: &#39;times new
  roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family: &#39;ti
 mes new roman&#39;\, times\, serif\;&quot;&gt;Explore management tools like Hootsuite\
 , Buffer\, and Google Analytics.&lt;/span&gt;&lt;/li&gt;\n&lt;li style=&quot;font-size: 14pt\;
  font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-size:
  14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;Integrate variou
 s digital marketing platforms effectively.&lt;/span&gt;&lt;/li&gt;\n&lt;/ul&gt;\n&lt;/li&gt;\n&lt;/ol
 &gt;
END:VEVENT
END:VCALENDAR