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DTSTART;TZID=America/New_York:20240905T183000
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DESCRIPTION:Join our six-class workshop that dives into the essentials of d
 igital marketing for tech professionals. You&#39;ll explore key platforms and 
 strategies\, starting with an introduction to digital marketing\, followed
  by comprehensive sessions on Meta Ads creation\, optimization\, and analy
 tics. Learn to navigate additional advertising platforms like Google Ads\,
  LinkedIn Ads\, and discover how to harness the power of management tools 
 for streamlined campaign management. By the end\, you&#39;ll understand how to
  effectively plan and execute a cohesive digital marketing campaign while 
 staying ahead of future trends. Plus\, by joining these workshops\, you wi
 ll have access to an exclusive Slack channel along with other experts in d
 igital marketing\, where you can share and discuss real-life examples and 
 interesting related information.\n\nYou will receive a certificate of comp
 letion from IEEE\, and this workshop can count towards your training hours
  for Optional CPD. Whether you&#39;re new to digital marketing or seeking to s
 harpen your skills\, this workshop has something for you.\n\n[]\n\nAgenda:
  \nDuration: 1 hour 15 minutes each session.\n\n- September 5: Introductio
 n to Digital Marketing\n- Explore digital marketing fundamentals and their
  business relevance.\n- Discuss various channels including SEO\, PPC\, soc
 ial media\, and content marketing.\n- Understand differences between B2B a
 nd B2C strategies.\n\n- September 12: Deep Dive into Meta Ads\n- Create ef
 fective Facebook and Instagram ads\, focusing on format and content.\n- Ma
 ster audience targeting and segmentation.\n\n- September 19: Analyzing and
  Optimizing Meta Ads\n- Understand essential ad metrics (CTR\, CPC\, conve
 rsion rates).\n- Apply optimization techniques and data-driven improvement
 s.\n- Learn A/B testing methods to boost ad results.\n\n- September 26: In
 troduction to Other Advertising Platforms\n- Dive into Google Ads\, explor
 ing Keyword Planner and Google Trends.\n- Discuss successful campaign exam
 ples and challenges.\n\n- October 03: Expanding to Other Advertising Platf
 orms\n- Overview of LinkedIn Ads\, Twitter Ads\, YouTube Ads.\n- Comparati
 ve analysis to guide platform selection.\n\n- October 10: Using Management
  Platforms and Tools + Putting It All Together\n- Explore management tools
  like Hootsuite\, Buffer\, and Google Analytics.\n- Integrate various digi
 tal marketing platforms effectively.\n\nVirtual: https://events.vtools.iee
 e.org/m/420855
LOCATION:Virtual: https://events.vtools.ieee.org/m/420855
ORGANIZER:
SEQUENCE:19
SUMMARY:Digital Marketing in Tech: From Basics to Advanced Strategies (Gene
 ral Admission Registration)
URL;VALUE=URI:https://events.vtools.ieee.org/m/420855
X-ALT-DESC:Description: &lt;br /&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 
 18pt\; line-height: 107%\; font-family: Cambria\, serif\;&quot;&gt;Join our &lt;span 
 style=&quot;text-decoration: underline\;&quot;&gt;&lt;strong&gt;six-class workshop&lt;/strong&gt;&lt;/
 span&gt; that dives into the essentials of digital marketing for tech profess
 ionals. You&#39;ll explore key platforms and strategies\, starting with an int
 roduction to digital marketing\, followed by comprehensive sessions on Met
 a Ads creation\, optimization\, and analytics. Learn to navigate additiona
 l advertising platforms like Google Ads\, LinkedIn Ads\, and discover how 
 to harness the power of management tools for streamlined campaign manageme
 nt. By the end\, you&#39;ll understand how to effectively plan and execute a c
 ohesive digital marketing campaign while staying ahead of future trends. P
 lus\, by joining these workshops\, you will have access to an exclusive &lt;s
 pan style=&quot;text-decoration: underline\;&quot;&gt;Slack channel&lt;/span&gt; along with o
 ther experts in digital marketing\, where you can share and discuss real-l
 ife examples and interesting related information.&lt;/span&gt;&lt;/p&gt;\n&lt;p class=&quot;Ms
 oNormal&quot;&gt;&lt;span style=&quot;font-size: 18pt\;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-family:
  &#39;Cambria&#39;\,serif\;&quot;&gt;You will receive a certificate of completion from IEE
 E\, and this workshop can count towards your training hours for &lt;span styl
 e=&quot;text-decoration: underline\;&quot;&gt;Optional CPD&lt;/span&gt;. Whether you&#39;re new t
 o digital marketing or seeking to sharpen your skills\, this workshop has 
 something for you.&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;\n&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span 
 style=&quot;font-size: 18pt\;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-family: &#39;Cambria&#39;\,ser
 if\;&quot;&gt;&lt;img src=&quot;https://events.vtools.ieee.org/vtools_ui/media/display/ce3
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 &lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;br /&gt;&lt;br /&gt;Agenda: &lt;br /&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;
 mso-margin-top-alt: auto\; mso-margin-bottom-alt: auto\; line-height: norm
 al\;&quot;&gt;&lt;span style=&quot;color: rgb(2\, 82\, 216)\; font-size: 14pt\; font-famil
 y: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;strong&gt;Duration: 1 hour 15 minute
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 soNormal&quot; style=&quot;line-height: normal\; font-size: 14pt\; font-family: &#39;tim
 es new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-famil
 y: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;strong&gt;September 5:&amp;nbsp\;&lt;/stron
 g&gt;Introduction to Digital Marketing&amp;nbsp\;&lt;/span&gt;\n&lt;ul type=&quot;1&quot;&gt;\n&lt;li styl
 e=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;sp
 an style=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif
 \;&quot;&gt;Explore digital marketing fundamentals and their business relevance.&lt;/
 span&gt;&lt;/li&gt;\n&lt;li style=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, 
 times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family: &#39;times new ro
 man&#39;\, times\, serif\;&quot;&gt;Discuss various channels including SEO\, PPC\, soc
 ial media\, and content marketing.&lt;/span&gt;&lt;/li&gt;\n&lt;li style=&quot;font-size: 14pt
 \; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-siz
 e: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;Understand dif
 ferences between B2B and B2C strategies.&lt;/span&gt;&lt;/li&gt;\n&lt;/ul&gt;\n&lt;/li&gt;\n&lt;li cl
 ass=&quot;MsoNormal&quot; style=&quot;line-height: normal\; font-size: 14pt\; font-family
 : &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font
 -family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;strong&gt;September 12:&amp;nbsp\;
 &lt;/strong&gt;Deep Dive into Meta Ads&lt;/span&gt;\n&lt;ul type=&quot;1&quot;&gt;\n&lt;li style=&quot;font-si
 ze: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;
 font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;Create
  effective Facebook and Instagram ads\, focusing on format and content.&lt;/s
 pan&gt;&lt;/li&gt;\n&lt;li style=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, t
 imes\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family: &#39;times new rom
 an&#39;\, times\, serif\;&quot;&gt;Master audience targeting and segmentation.&lt;/span&gt;&lt;
 /li&gt;\n&lt;/ul&gt;\n&lt;/li&gt;\n&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal\; fon
 t-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span sty
 le=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;s
 trong&gt;September 19:&amp;nbsp\;&lt;/strong&gt;Analyzing and Optimizing Meta Ads&lt;/span
 &gt;\n&lt;ul type=&quot;1&quot;&gt;\n&lt;li style=&quot;font-size: 14pt\; font-family: &#39;times new rom
 an&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family: &#39;times 
 new roman&#39;\, times\, serif\;&quot;&gt;Understand essential ad metrics (CTR\, CPC\,
  conversion rates).&lt;/span&gt;&lt;/li&gt;\n&lt;li style=&quot;font-size: 14pt\; font-family:
  &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-
 family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;Apply optimization techniques
  and data-driven improvements.&lt;/span&gt;&lt;/li&gt;\n&lt;li style=&quot;font-size: 14pt\; f
 ont-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 1
 4pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;Learn A/B testing 
 methods to boost ad results.&lt;/span&gt;&lt;/li&gt;\n&lt;/ul&gt;\n&lt;/li&gt;\n&lt;li class=&quot;MsoNorm
 al&quot; style=&quot;line-height: normal\; font-size: 14pt\; font-family: &#39;times new
  roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family: &#39;ti
 mes new roman&#39;\, times\, serif\;&quot;&gt;&lt;strong&gt;September 26: &lt;/strong&gt;Introduct
 ion to Other Advertising Platforms&lt;/span&gt;\n&lt;ul type=&quot;1&quot;&gt;\n&lt;li style=&quot;font-
 size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style
 =&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;Dive
  into Google Ads\, exploring Keyword Planner and Google Trends.&lt;/span&gt;&lt;/li
 &gt;\n&lt;li style=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, s
 erif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, ti
 mes\, serif\;&quot;&gt;Discuss successful campaign examples and challenges.&lt;/span&gt;
 &lt;/li&gt;\n&lt;/ul&gt;\n&lt;/li&gt;\n&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal\; fo
 nt-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span st
 yle=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;
 strong&gt;October 03: &lt;/strong&gt;Expanding to Other Advertising Platforms&lt;/span
 &gt;\n&lt;ul type=&quot;1&quot;&gt;\n&lt;li style=&quot;font-size: 14pt\; font-family: &#39;times new rom
 an&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family: &#39;times 
 new roman&#39;\, times\, serif\;&quot;&gt;Overview of LinkedIn Ads\, Twitter Ads\, You
 Tube Ads.&lt;/span&gt;&lt;/li&gt;\n&lt;li style=&quot;font-size: 14pt\; font-family: &#39;times ne
 w roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family: &#39;t
 imes new roman&#39;\, times\, serif\;&quot;&gt;Comparative analysis to guide platform 
 selection.&lt;/span&gt;&lt;/li&gt;\n&lt;/ul&gt;\n&lt;/li&gt;\n&lt;li class=&quot;MsoNormal&quot; style=&quot;line-he
 ight: normal\; font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, 
 serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, t
 imes\, serif\;&quot;&gt;&lt;strong&gt;October 10: &lt;/strong&gt;Using Management Platforms an
 d Tools + Putting It All Together&lt;/span&gt;\n&lt;ul type=&quot;1&quot;&gt;\n&lt;li style=&quot;font-s
 ize: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;&lt;span style=
 &quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, times\, serif\;&quot;&gt;Explo
 re management tools like Hootsuite\, Buffer\, and Google Analytics.&lt;/span&gt;
 &lt;/li&gt;\n&lt;li style=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\, times
 \, serif\;&quot;&gt;&lt;span style=&quot;font-size: 14pt\; font-family: &#39;times new roman&#39;\
 , times\, serif\;&quot;&gt;Integrate various digital marketing platforms effective
 ly.&lt;/span&gt;&lt;/li&gt;\n&lt;/ul&gt;\n&lt;/li&gt;\n&lt;/ol&gt;
END:VEVENT
END:VCALENDAR