BEGIN:VCALENDAR
VERSION:2.0
PRODID:IEEE vTools.Events//EN
CALSCALE:GREGORIAN
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
DTSTART:20240310T030000
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZNAME:EDT
END:DAYLIGHT
BEGIN:STANDARD
DTSTART:20241103T010000
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZNAME:EST
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTAMP:20240927T140915Z
UID:CAC66741-74C6-449A-A3DA-AE418664C3B9
DTSTART;TZID=America/New_York:20240912T190000
DTEND;TZID=America/New_York:20240912T200000
DESCRIPTION:Google search for the term ‘software defined vehicles’ retu
 rned about 646M results in 0.33 seconds. The automotive industry is awash 
 with this new buzz phrase. In their report “Rewiring car electronics and
  software architecture for the Roaring 2020s\,” futurists from McKinsey 
 & Company are heralding sweeping industry transformation both technically 
 and commercially. We\, GM\, are making a splash with our Ultifi Platform t
 hat reimagines what it means to own and experience a vehicle and to grow r
 evenue beyond vehicle sales. But what does all this mean for our vehicles 
 – where the rubber meets the road\, literally?!\n\nThis talk will explor
 e the software defined future from a vehicle point of view. Using examples
  of core vehicle functions like motion control – embedded software that 
 makes our vehicles stop\, turn & go – we will dive into the challenges a
 nd opportunities that lie ahead and how we can all engage and shape this e
 xciting future.\n\nSpeaker(s): Dr. Ganguli\n\nVirtual: https://events.vtoo
 ls.ieee.org/m/422759
LOCATION:Virtual: https://events.vtools.ieee.org/m/422759
ORGANIZER:
SEQUENCE:23
SUMMARY:‘SOFTWARE DEFINED VEHICLES’ – CHANGING LANDSCAPE FOR VEHICLE 
 CONTROLS?
URL;VALUE=URI:https://events.vtools.ieee.org/m/422759
X-ALT-DESC:Description: <br /><p>Google search for the term &lsquo\;softwar
 e defined vehicles&rsquo\; returned about 646M results in 0.33 seconds. Th
 e automotive industry is awash with this new buzz phrase. In their report 
 &ldquo\;Rewiring car electronics and software architecture for the Roaring
  2020s\,&rdquo\; futurists from McKinsey &amp\; Company are heralding swee
 ping industry transformation both technically and commercially. We\, GM\, 
 are making a splash with our Ultifi Platform that reimagines what it means
  to own and experience a vehicle and to grow revenue beyond vehicle sales.
  But what does all this mean for our vehicles &ndash\; where the rubber me
 ets the road\, literally?!</p>\n<p>This talk will explore the software def
 ined future from a vehicle point of view. Using examples of core vehicle f
 unctions like motion control &ndash\; embedded software that makes our veh
 icles stop\, turn &amp\; go &ndash\; we will dive into the challenges and 
 opportunities that lie ahead and how we can all engage and shape this exci
 ting future.</p>
END:VEVENT
END:VCALENDAR