BEGIN:VCALENDAR VERSION:2.0 PRODID:IEEE vTools.Events//EN CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT DTSTART:20250309T030000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZNAME:PDT END:DAYLIGHT BEGIN:STANDARD DTSTART:20251102T010000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZNAME:PST END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTAMP:20250408T000702Z UID:59246C6A-9C72-4DC6-A860-FB331C587CDF DTSTART;TZID=America/Los_Angeles:20250404T140000 DTEND;TZID=America/Los_Angeles:20250404T144500 DESCRIPTION:In today’s business environment\, cyber risk is a growing con cern that goes beyond IT departments. It is a strategic issue that require s the attention of executives and business leaders. This keynote presentat ion offers a business-centric approach to understanding\, managing\, and m itigating cyber risks\, enabling leaders to address these challenges with confidence.\n\nAct One begins with an overview of the modern cyber risk la ndscape\, positioning cybersecurity as a core business issue. We will exam ine the financial and reputational stakes of cyber incidents\, grounding t he conversation in tangible impacts that resonate with business decision-m akers. The audience will leave this section with a clear understanding of why addressing cyber threats is critical to their organization’s success .\n\nAct Two focuses on practical strategies for integrating cyber risk in to business strategy. This includes defining cyber risks in business terms \, aligning cybersecurity efforts with organizational goals\, and translat ing technical concerns into actionable business insights. Attendees will l earn how to communicate cyber risks effectively to stakeholders\, includin g boards\, executives\, and external partners.\n\nKey points will include: \n\n- Bridging the gap between IT and business through shared understandin g.\n- Prioritizing cyber threats based on their business impact.\n- Buildi ng business-centric cybersecurity strategies that support enterprise objec tives.\n\nAct Three explores methods for reducing enterprise risk through focused cybersecurity efforts. This includes identifying critical areas fo r investment\, implementing effective controls\, and measuring the success of cybersecurity programs. Attendees will learn how to allocate resources efficiently\, design controls with maximum impact\, and track the busines s value of their cybersecurity initiatives.\n\nBy the end of the presentat ion\, participants will have actionable insights and tools to:\n\n- View c yber risks through a business lens.\n- Communicate their significance to i nternal and external stakeholders.\n- Develop and implement strategies tha t prioritize business resilience.\n\nThis session is ideal for executives\ , board members\, and business leaders looking to enhance their organizati on’s approach to cyber risk and align cybersecurity efforts with strateg ic goals.\n\nSpeaker(s): Kayne McGladrey\n\nVirtual: https://events.vtools .ieee.org/m/476428 LOCATION:Virtual: https://events.vtools.ieee.org/m/476428 ORGANIZER:riley.maltos@pnnl.gov SEQUENCE:20 SUMMARY:Cyber Risk as a Business Imperative: Translating Threats into Strat egic Action URL;VALUE=URI:https://events.vtools.ieee.org/m/476428 X-ALT-DESC:Description: <br /><p class="MsoNormal">In today&rsquo\;s busine ss environment\, cyber risk is a growing concern that goes beyond IT depar tments. It is a strategic issue that requires the attention of executives and business leaders. This keynote presentation offers a business-centric approach to understanding\, managing\, and mitigating cyber risks\, enabli ng leaders to address these challenges with confidence.</p>\n<p class="Mso Normal"><strong>Act One</strong> begins with an overview of the modern cyb er risk landscape\, positioning cybersecurity as a core business issue. We will examine the financial and reputational stakes of cyber incidents\, g rounding the conversation in tangible impacts that resonate with business decision-makers. The audience will leave this section with a clear underst anding of why addressing cyber threats is critical to their organization&r squo\;s success.</p>\n<p class="MsoNormal"><strong>Act Two</strong> focuse s on practical strategies for integrating cyber risk into business strateg y. This includes defining cyber risks in business terms\, aligning cyberse curity efforts with organizational goals\, and translating technical conce rns into actionable business insights. Attendees will learn how to communi cate cyber risks effectively to stakeholders\, including boards\, executiv es\, and external partners.</p>\n<p class="MsoNormal">Key points will incl ude:</p>\n<ul style="margin-top: 0in\;" type="disc">\n<li class="MsoNormal " style="mso-list: l0 level1 lfo1\; tab-stops: list .5in\;">Bridging the g ap between IT and business through shared understanding.</li>\n<li class=" MsoNormal" style="mso-list: l0 level1 lfo1\; tab-stops: list .5in\;">Prior itizing cyber threats based on their business impact.</li>\n<li class="Mso Normal" style="mso-list: l0 level1 lfo1\; tab-stops: list .5in\;">Building business-centric cybersecurity strategies that support enterprise objecti ves.</li>\n</ul>\n<p class="MsoNormal"><strong>Act Three</strong> explores methods for reducing enterprise risk through focused cybersecurity effort s. This includes identifying critical areas for investment\, implementing effective controls\, and measuring the success of cybersecurity programs. Attendees will learn how to allocate resources efficiently\, design contro ls with maximum impact\, and track the business value of their cybersecuri ty initiatives.</p>\n<p class="MsoNormal">By the end of the presentation\, participants will have actionable insights and tools to:</p>\n<ul style=" margin-top: 0in\;" type="disc">\n<li class="MsoNormal" style="mso-list: l1 level1 lfo2\; tab-stops: list .5in\;">View cyber risks through a business lens.</li>\n<li class="MsoNormal" style="mso-list: l1 level1 lfo2\; tab-s tops: list .5in\;">Communicate their significance to internal and external stakeholders.</li>\n<li class="MsoNormal" style="mso-list: l1 level1 lfo2 \; tab-stops: list .5in\;">Develop and implement strategies that prioritiz e business resilience.</li>\n</ul>\n<p class="MsoNormal">This session is i deal for executives\, board members\, and business leaders looking to enha nce their organization&rsquo\;s approach to cyber risk and align cybersecu rity efforts with strategic goals.</p> END:VEVENT END:VCALENDAR