BEGIN:VCALENDAR VERSION:2.0 PRODID:IEEE vTools.Events//EN CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:US/Pacific BEGIN:DAYLIGHT DTSTART:20250309T030000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZNAME:PDT END:DAYLIGHT BEGIN:STANDARD DTSTART:20251102T010000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZNAME:PST END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTAMP:20250529T032547Z UID:23516E84-BF63-4CF2-A27C-B906F3AD4591 DTSTART;TZID=US/Pacific:20250528T180000 DTEND;TZID=US/Pacific:20250528T193000 DESCRIPTION:Free Registration (with a Zoom account\; you can get one for fr ee if you don't already have it. This requirement is to avoid Zoom bombing . Please sign in using the email address tied to your Zoom account — not necessarily the one you used to register for the event.):\n\nhttps://sjsu .zoom.us/meeting/register/fqCZULv_SnWzwEZ3Tz2MJw\n\nAbstract\n\nCyber risk s are not just technical issues but fundamental business challenges with p rofound financial and reputational implications. This keynote addresses th e intersection of cybersecurity and business strategy\, offering practical insights to help executives and business leaders prioritize and act on cy ber risks meaningfully.\n\nAttendees will gain an understanding of how to frame cyber risks as business risks\, communicate them effectively to stak eholders\, and integrate them into broader organizational strategies. Real -world examples and actionable frameworks will equip leaders with the tool s to translate technical threats into business priorities. This presentati on will also explore how to allocate resources\, measure the effectiveness of cybersecurity programs\, and foster resilience across the enterprise.\ n\nBy the end of the session\, you will be prepared to engage in informed decision-making that balances cost\, compliance\, and risk reduction\, ens uring your organization is prepared for the challenges of today’s comple x risk landscape.\n\nPresentation Description\n\nIn today’s business env ironment\, cyber risk is a growing concern that goes beyond IT departments . It is a strategic issue that requires the attention of executives and bu siness leaders. This keynote presentation offers a business-centric approa ch to understanding\, managing\, and mitigating cyber risks\, enabling lea ders to address these challenges with confidence.\n\nAct One begins with a n overview of the modern cyber risk landscape\, positioning cybersecurity as a core business issue. We will examine the financial and reputational s takes of cyber incidents\, grounding the conversation in tangible impacts that resonate with business decision-makers. The audience will leave this section with a clear understanding of why addressing cyber threats is crit ical to their organization’s success.\n\nAct Two focuses on practical st rategies for integrating cyber risk into business strategy. This includes defining cyber risks in business terms\, aligning cybersecurity efforts wi th organizational goals\, and translating technical concerns into actionab le business insights. Attendees will learn how to communicate cyber risks effectively to stakeholders\, including boards\, executives\, and external partners.\n\nKey points will include:\n\n- Bridging the gap between IT an d business through shared understanding.\n- Prioritizing cyber threats bas ed on their business impact.\n- Building business-centric cybersecurity st rategies that support enterprise objectives.\n\nAct Three explores methods for reducing enterprise risk through focused cybersecurity efforts. This includes identifying critical areas for investment\, implementing effectiv e controls\, and measuring the success of cybersecurity programs. Attendee s will learn how to allocate resources efficiently\, design controls with maximum impact\, and track the business value of their cybersecurity initi atives.\n\nBy the end of the presentation\, participants will have actiona ble insights and tools to:\n\n- View cyber risks through a business lens.\ n- Communicate their significance to internal and external stakeholders.\n - Develop and implement strategies that prioritize business resilience.\n\ nThis session is ideal for executives\, board members\, and business leade rs looking to enhance their organization’s approach to cyber risk and al ign cybersecurity efforts with strategic goals.\n------------------------- --------------------------------------\n\nLessons Learned / Educational Ob jectives\n\n- Understand Cyber Risk as a Business Issue\nAttendees will le arn to frame cyber risks in business terms\, connecting them to financial\ , operational\, and regulatory impacts.\n- Communicate Cyber Risk Effectiv ely\nParticipants will gain strategies for translating technical jargon in to language that resonates with boards\, executives\, and other stakeholde rs.\n- Integrate Cybersecurity into Business Strategy\nAttendees will expl ore methods to align cybersecurity initiatives with organizational goals\, prioritize risks based on business impact\, and measure program success.\ n---------------------------------------------------------------\n\nBy reg istering for this event\, you agree that IEEE and the organizers are not l iable to you for any loss\, damage\, injury\, or any incidental\, indirect \, special\, consequential\, or economic loss or damage (including loss of opportunity\, exemplary or punitive damages). The event will be recorded and will be made available for public viewing.\n\nSpeaker(s): Dr. Vishnu S . Pendyala\, Kayne McGladrey\n\nVirtual: https://events.vtools.ieee.org/m/ 483555 LOCATION:Virtual: https://events.vtools.ieee.org/m/483555 ORGANIZER:pendyala@ieee.org SEQUENCE:34 SUMMARY:Cyber Risk as a Business Imperative: Translating Threats into Strat egic Action URL;VALUE=URI:https://events.vtools.ieee.org/m/483555 X-ALT-DESC:Description: <br /><p>Free Registration (with a Zoom account\; y ou can get one for free if you don't already have it. This requirement is to avoid Zoom bombing. Please sign in using the email address tied to your Zoom account &mdash\; not necessarily the one you used to register for th e event.):&nbsp\;</p>\n<p><a href="https://sjsu.zoom.us/meeting/register/f qCZULv_SnWzwEZ3Tz2MJw">https://sjsu.zoom.us/meeting/register/fqCZULv_SnWzw EZ3Tz2MJw</a>&nbsp\;</p>\n<h2>Abstract</h2>\n<p class="MsoNormal">Cyber ri sks are not just technical issues but fundamental business challenges with profound financial and reputational implications. This keynote addresses the intersection of cybersecurity and business strategy\, offering practic al insights to help executives and business leaders prioritize and act on cyber risks meaningfully.</p>\n<p class="MsoNormal">Attendees will gain an understanding of how to frame cyber risks as business risks\, communicate them effectively to stakeholders\, and integrate them into broader organi zational strategies. Real-world examples and actionable frameworks will eq uip leaders with the tools to translate technical threats into business pr iorities. This presentation will also explore how to allocate resources\, measure the effectiveness of cybersecurity programs\, and foster resilienc e across the enterprise.</p>\n<p class="MsoNormal">By the end of the sessi on\, you will be prepared to engage in informed decision-making that balan ces cost\, compliance\, and risk reduction\, ensuring your organization is prepared for the challenges of today&rsquo\;s complex risk landscape.</p> \n<p class="MsoNormal">&nbsp\;</p>\n<h2>Presentation Description</h2>\n<p class="MsoNormal">In today&rsquo\;s business environment\, cyber risk is a growing concern that goes beyond IT departments. It is a strategic issue that requires the attention of executives and business leaders. This keyno te presentation offers a business-centric approach to understanding\, mana ging\, and mitigating cyber risks\, enabling leaders to address these chal lenges with confidence.</p>\n<p class="MsoNormal"><strong>Act One</strong> begins with an overview of the modern cyber risk landscape\, positioning cybersecurity as a core business issue. We will examine the financial and reputational stakes of cyber incidents\, grounding the conversation in tan gible impacts that resonate with business decision-makers. The audience wi ll leave this section with a clear understanding of why addressing cyber t hreats is critical to their organization&rsquo\;s success.</p>\n<p class=" MsoNormal"><strong>Act Two</strong> focuses on practical strategies for in tegrating cyber risk into business strategy. This includes defining cyber risks in business terms\, aligning cybersecurity efforts with organization al goals\, and translating technical concerns into actionable business ins ights. Attendees will learn how to communicate cyber risks effectively to stakeholders\, including boards\, executives\, and external partners.</p>\ n<p class="MsoNormal">Key points will include:</p>\n<ul style="margin-top: 0in\;" type="disc">\n<li class="MsoNormal" style="mso-list: l0 level1 lfo 1\; tab-stops: list .5in\;">Bridging the gap between IT and business throu gh shared understanding.</li>\n<li class="MsoNormal" style="mso-list: l0 l evel1 lfo1\; tab-stops: list .5in\;">Prioritizing cyber threats based on t heir business impact.</li>\n<li class="MsoNormal" style="mso-list: l0 leve l1 lfo1\; tab-stops: list .5in\;">Building business-centric cybersecurity strategies that support enterprise objectives.</li>\n</ul>\n<p class="MsoN ormal"><strong>Act Three</strong> explores methods for reducing enterprise risk through focused cybersecurity efforts. This includes identifying cri tical areas for investment\, implementing effective controls\, and measuri ng the success of cybersecurity programs. Attendees will learn how to allo cate resources efficiently\, design controls with maximum impact\, and tra ck the business value of their cybersecurity initiatives.</p>\n<p class="M soNormal">By the end of the presentation\, participants will have actionab le insights and tools to:</p>\n<ul style="margin-top: 0in\;" type="disc">\ n<li class="MsoNormal" style="mso-list: l1 level1 lfo2\; tab-stops: list . 5in\;">View cyber risks through a business lens.</li>\n<li class="MsoNorma l" style="mso-list: l1 level1 lfo2\; tab-stops: list .5in\;">Communicate t heir significance to internal and external stakeholders.</li>\n<li class=" MsoNormal" style="mso-list: l1 level1 lfo2\; tab-stops: list .5in\;">Devel op and implement strategies that prioritize business resilience.</li>\n</u l>\n<p class="MsoNormal">This session is ideal for executives\, board memb ers\, and business leaders looking to enhance their organization&rsquo\;s approach to cyber risk and align cybersecurity efforts with strategic goal s.</p>\n<div class="MsoNormal" style="text-align: center\;" align="center" ><hr align="center" size="0" width="100%"></div>\n<h2>Lessons Learned / Ed ucational Objectives</h2>\n<ol style="margin-top: 0in\;" start="1" type="1 ">\n<li class="MsoNormal" style="mso-list: l2 level1 lfo3\; tab-stops: lis t .5in\;"><strong>Understand Cyber Risk as a Business Issue</strong><br>At tendees will learn to frame cyber risks in business terms\, connecting the m to financial\, operational\, and regulatory impacts.</li>\n<li class="Ms oNormal" style="mso-list: l2 level1 lfo3\; tab-stops: list .5in\;"><strong >Communicate Cyber Risk Effectively</strong><br>Participants will gain str ategies for translating technical jargon into language that resonates with boards\, executives\, and other stakeholders.</li>\n<li class="MsoNormal" style="mso-list: l2 level1 lfo3\; tab-stops: list .5in\;"><strong>Integra te Cybersecurity into Business Strategy</strong><br>Attendees will explore methods to align cybersecurity initiatives with organizational goals\, pr ioritize risks based on business impact\, and measure program success.</li >\n</ol>\n<hr>\n<p class="MsoNormal"><span style="font-size: 10pt\;"><em>B y registering for this event\, you agree that IEEE and the organizers are not liable to you for any loss\, damage\, injury\, or any incidental\, ind irect\, special\, consequential\, or economic loss or damage (including lo ss of opportunity\, exemplary or punitive damages). The event will be reco rded and will be made available for public viewing.</em></span></p> END:VEVENT END:VCALENDAR