BEGIN:VCALENDAR
VERSION:2.0
PRODID:IEEE vTools.Events//EN
CALSCALE:GREGORIAN
BEGIN:VTIMEZONE
TZID:Africa/Nairobi
BEGIN:STANDARD
DTSTART:19420801T001500
TZOFFSETFROM:+0245
TZOFFSETTO:+0300
TZNAME:EAT
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTAMP:20250509T095250Z
UID:56C8A5EE-0195-40F4-B16A-FCA616DB8535
DTSTART;TZID=Africa/Nairobi:20250510T200000
DTEND;TZID=Africa/Nairobi:20250510T210000
DESCRIPTION:A go-to-market (GTM) strategy is a plan that outlines how a pro
 ject\, product\, innovation\, or startup will reach its target customers a
 nd achieve competitive advantage.\n\nIt covers who the product is for\, th
 e problem it solves\, the channels to reach users\, pricing\, marketing\, 
 sales\, and launch tactics. For startups and innovators\, a solid GTM stra
 tegy helps avoid wasted resources by focusing efforts on validation\, trac
 tion\, and sustainable growth. It is about turning an idea into something 
 people actually use and pay for.\n\nNEXT MASTERCLASSES\n\nMASTERCLASS 3:\n
 Monday\, May 12 7PM EAT\nSPEAKER: Nicholus Kioko\nTopic: Go-To-Market Stra
 tegy Part 2\n\nMASTERCLASS 4:\nWednesday\, May 14 7PM EAT\nSPEAKER: Nichol
 us Kioko\nTopic: The Art of Pitching\n\nCo-sponsored by: IEEE Rwanda\n\nSp
 eaker(s): Nick\, \n\nVirtual: https://events.vtools.ieee.org/m/484504
LOCATION:Virtual: https://events.vtools.ieee.org/m/484504
ORGANIZER:muhuhu.ian@ieee.org
SEQUENCE:31
SUMMARY:IEEE AFRICA ENTREPRENEURSHIP SUMMIT PROJECT MASTERCLASS 2: GO-TO MA
 RKET STRATEGY PT 1
URL;VALUE=URI:https://events.vtools.ieee.org/m/484504
X-ALT-DESC:Description: &lt;br /&gt;&lt;p class=&quot;&quot; data-start=&quot;0&quot; data-end=&quot;177&quot;&gt;A &lt;
 strong data-start=&quot;2&quot; data-end=&quot;33&quot;&gt;go-to-market (GTM) strategy&lt;/strong&gt; i
 s a plan that outlines &lt;strong data-start=&quot;58&quot; data-end=&quot;174&quot;&gt;how a projec
 t\, product\, innovation\, or startup will reach its target customers and 
 achieve competitive advantage&lt;/strong&gt;.&lt;/p&gt;\n&lt;p class=&quot;&quot; data-start=&quot;179&quot; 
 data-end=&quot;530&quot;&gt;It covers &lt;strong data-start=&quot;189&quot; data-end=&quot;314&quot;&gt;who the p
 roduct is for\, the problem it solves\, the channels to reach users\, pric
 ing\, marketing\, sales\, and launch tactics&lt;/strong&gt;. For startups and in
 novators\, a solid GTM strategy helps avoid wasted resources by focusing e
 fforts on &lt;strong data-start=&quot;418&quot; data-end=&quot;466&quot;&gt;validation\, traction\, 
 and sustainable growth. &lt;/strong&gt;It is about turning an idea into somethin
 g people actually use and pay for.&lt;/p&gt;\n&lt;p&gt;&lt;strong&gt;NEXT MASTERCLASSES&lt;/str
 ong&gt;&lt;/p&gt;\n&lt;p&gt;MASTERCLASS 3:&amp;nbsp\;&lt;br&gt;Monday\, May 12 7PM EAT&lt;br&gt;SPEAKER: 
 Nicholus Kioko&lt;br&gt;Topic: Go-To-Market Strategy Part 2&lt;/p&gt;\n&lt;p&gt;MASTERCLASS 
 4:&amp;nbsp\;&lt;br&gt;Wednesday\, May 14 7PM EAT&lt;br&gt;SPEAKER: Nicholus Kioko&lt;br&gt;Topi
 c: The Art of Pitching&lt;/p&gt;
END:VEVENT
END:VCALENDAR