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DTSTART:20260308T030000
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DTSTART:20251102T010000
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DTSTAMP:20251121T222157Z
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DTSTART;TZID=America/New_York:20251120T200000
DTEND;TZID=America/New_York:20251120T213000
DESCRIPTION:This talk will explore a website design story. A nonprofit grou
 p\, Living Beyond Breast Cancer (LBBC) [a locally-headquartered\, national
  nonprofit offering trusted information and community support]\, redesigne
 d its complex website to better serve users while maintaining crucial SEO 
 (Search Engine Optimization) traffic.\n\nThis case study will explain how 
 strategic brand and UX considerations can motivate a unique approach to me
 nus and user flow. The redesign was able to boost KPIs without sacrificing
  brand messaging. The talk will also briefly explore the technical side of
  a seamless SEO transition. It is especially useful for anyone tasked with
  reshaping a content-heavy site\, and you will walk away with practical ta
 keaways and ideas to implement in your own work.\n\n(NOTE: We are **not** 
 our normal room in the CS building this year - this meeting's room [Friend
  Center 004] is in the lower level of the Friend Center - enter on William
  St.)\n\nSpeaker(s): Ben Swofford\, \n\nRoom: 004\, Bldg: Friend Center\, 
 79 William St\, Princeton\, New Jersey\, United States\, 08544\, Virtual: 
 https://events.vtools.ieee.org/m/505936
LOCATION:Room: 004\, Bldg: Friend Center\, 79 William St\, Princeton\, New 
 Jersey\, United States\, 08544\, Virtual: https://events.vtools.ieee.org/m
 /505936
ORGANIZER:dmancl@acm.org
SEQUENCE:14
SUMMARY:Information Architecture Case Study: Restructuring of the Living Be
 yond Breast Cancer Website
URL;VALUE=URI:https://events.vtools.ieee.org/m/505936
X-ALT-DESC:Description: <br /><p>This talk will explore a website design st
 ory. A nonprofit group\, Living Beyond Breast Cancer (LBBC) [a locally-hea
 dquartered\, national nonprofit offering trusted information and community
  support]\, redesigned its complex website to better serve users while mai
 ntaining crucial SEO (Search Engine Optimization) traffic.</p>\n<p>This ca
 se study will explain how strategic brand and UX considerations can motiva
 te a unique approach to menus and user flow. The redesign was able to boos
 t KPIs without sacrificing brand messaging. The talk will also briefly exp
 lore the technical side of a seamless SEO transition. It is especially use
 ful for anyone tasked with reshaping a content-heavy site\, and you will w
 alk away with practical takeaways and ideas to implement in your own work.
 </p>\n<p>(<strong>NOTE</strong>: We are **not** our normal room in the CS 
 building this year - this meeting's room [Friend Center 004] is in the low
 er level of the Friend Center - enter on William St.)</p>\n<p>&nbsp\;</p>
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