BEGIN:VCALENDAR VERSION:2.0 PRODID:IEEE vTools.Events//EN CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT DTSTART:20260308T030000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZNAME:EDT END:DAYLIGHT BEGIN:STANDARD DTSTART:20251102T010000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZNAME:EST END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTAMP:20251231T203611Z UID:59C571C9-D6CD-40BD-BFF6-4D0C0C6EDEBB DTSTART;TZID=America/New_York:20251205T150000 DTEND;TZID=America/New_York:20251205T164500 DESCRIPTION:[]\n\nGoogle search for the term ‘software defined vehicles ’ returned about 646M results in 0.33 seconds. The automotive industry i s awash with this new buzz phrase. In their report “Rewiring car electro nics and software architecture for the Roaring 2020s\,” futurists from M cKinsey & Company are heralding sweeping industry transformation both tech nically and commercially. We\, GM\, are making a splash with our Ultifi Pl atform that reimagines what it means to own and experience a vehicle and t o grow revenue beyond vehicle sales. But what does all this mean for our v ehicles – where the rubber meets the road\, literally?!\nThis talk will explore the software defined future from a vehicle point of view. Using ex amples of core vehicle functions like motion control – embedded software that makes our vehicles stop\, turn & go – we will dive into the challe nges and opportunities that lie ahead and how we can all engage and shape this exciting future.\n\nCo-sponsored by: University of Michigan Ann Arbor - Student Branch\n\nSpeaker(s): Ankur Ganguli\n\nAgenda: \n3:00 - 3:05 - Sign in and welcome \, chapter and section business and announcements\n3:1 0 - 4:00 - Invited Speaker Lecture\n4:00 - 5:00 – Q & A\; networking\n\n Room: 2365\, Bldg: Leinweber Computer Science & Information Building\, 220 0 Hayward St\, Ann Arbor\, Michigan\, United States\, 48109 LOCATION:Room: 2365\, Bldg: Leinweber Computer Science & Information Buildi ng\, 2200 Hayward St\, Ann Arbor\, Michigan\, United States\, 48109 ORGANIZER:sharan.kalwani@ieee.org SEQUENCE:13 SUMMARY:Software Defined Vehicles: Changing Landscape? URL;VALUE=URI:https://events.vtools.ieee.org/m/510310 X-ALT-DESC:Description: <br /><p><img style="border-width: 15px\; border-st yle: ridge\; margin: 15px auto\; display: block\;" src="https://events.vto ols.ieee.org/vtools_ui/media/display/d2b14d1c-99e6-4f40-b5bd-22809fcd3648" alt="" width="454" height="232"></p>\n<p>Google search for the term &lsqu o\;software defined vehicles&rsquo\; returned about 646M results in 0.33 s econds. The automotive industry is awash with this new buzz phrase. In the ir report &ldquo\;Rewiring car electronics and software architecture for t he Roaring 2020s\,&rdquo\; futurists from McKinsey &amp\; Company are hera lding sweeping industry transformation both technically and commercially. We\, GM\, are making a splash with our Ultifi Platform that reimagines wha t it means to own and experience a vehicle and to grow revenue beyond vehi cle sales. But what does all this mean for our vehicles &ndash\; where the rubber meets the road\, literally?!<br>This talk will explore the softwar e defined future from a vehicle point of view. Using examples of core vehi cle functions like motion control &ndash\; embedded software that makes ou r vehicles stop\, turn &amp\; go &ndash\; we will dive into the challenges and opportunities that lie ahead and how we can all engage and shape this exciting future.</p><br /><br />Agenda: <br /><p><span style="font-size: 14pt\;">3:00 - 3:05 - Sign in and&nbsp\; welcome \, chapter and section bu siness and announcements</span><br><span style="font-size: 14pt\;">3:10 - 4:00 - Invited Speaker Lecture</span><br><span style="font-size: 14pt\;">4 :00 - 5:00 &ndash\; Q &amp\; A\; networking</span></p> END:VEVENT END:VCALENDAR