BEGIN:VCALENDAR VERSION:2.0 PRODID:IEEE vTools.Events//EN CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:US/Eastern BEGIN:DAYLIGHT DTSTART:20260308T030000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZNAME:EDT END:DAYLIGHT BEGIN:STANDARD DTSTART:20251102T010000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZNAME:EST END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTAMP:20260223T142045Z UID:6BE865EB-BF72-4413-9B73-24EEE63D83F2 DTSTART;TZID=US/Eastern:20260217T190000 DTEND;TZID=US/Eastern:20260217T200000 DESCRIPTION:From Clicks to Context: Understanding User Intent Using Applied AI\n\nIn today’s digital landscape\, understanding user behavior is cru cial for driving personalized experiences and business outcomes. This pres entation introduces a scalable\, AI-driven approach to session intent dete ction using clickstream data. By leveraging AWS-native services such as S3 \, Glue\, and Lambda\, we demonstrate how to transform raw web interaction data into meaningful session-level insights. Our framework classifies ses sions into predefined intent categories (e.g.\, research\, transaction\, o r service) and generates contextual summaries that help stakeholders quick ly interpret user journeys. Attendees will gain insights into the end-to-e nd serverless architecture\, classification logic\, and data engineering b est practices that power this solution. This talk will be especially valua ble to professionals working at the intersection of data science\, enginee ring\, and digital analytics—showing how AI and automation can turn comp lex behavioral data into actionable business intelligence.\n\nSpeaker(s): Vivek Venkatesan\n\nAgenda: \nWEBINAR: 7:00 - 8:00 P.M.\n\nThe Zoom Webina r link and password will be forwarded to all registered participants after Noon on the day of the meeting. Check your spam folder if you don't see t he email.\n\nWebinar is open to all.\n\nPDH certificates are available and an evaluation form will be emailed to you after the meeting. PDH certific ate are sent by IEEE USA 3-4 weeks after the meeting.\n\nVirtual: https:// events.vtools.ieee.org/m/534025 LOCATION:Virtual: https://events.vtools.ieee.org/m/534025 ORGANIZER:ieee@gpamg.org SEQUENCE:28 SUMMARY:From Clicks to Context: Understanding User Intent Using Applied AI URL;VALUE=URI:https://events.vtools.ieee.org/m/534025 X-ALT-DESC:Description: <br /><p class="MsoNormal"><strong>From Clicks to C ontext: Understanding User Intent Using Applied AI</strong></p>\n<p class= "MsoNormal" style="line-height: 1.5\;">In today&rsquo\;s digital landscape \, understanding user behavior is crucial for driving personalized experie nces and business outcomes. This presentation introduces a scalable\, AI-d riven approach to session intent detection using clickstream data. By leve raging AWS-native services such as S3\, Glue\, and Lambda\, we demonstrate how to transform raw web interaction data into meaningful session-level i nsights. Our framework classifies sessions into predefined intent categori es (e.g.\, research\, transaction\, or service) and generates contextual s ummaries that help stakeholders quickly interpret user journeys. &nbsp\;At tendees will gain insights into the end-to-end serverless architecture\, c lassification logic\, and data engineering best practices that power this solution. This talk will be especially valuable to professionals working a t the intersection of data science\, engineering\, and digital analytics&m dash\;showing how AI and automation can turn complex behavioral data into actionable business intelligence.</p><br /><br />Agenda: <br /><p><strong> WEBINAR:</strong>&nbsp\;7:00 - 8:00 P.M.&nbsp\;</p>\n<p>The Zoom Webinar l ink and password will be forwarded to all registered participants after No on on the day of the meeting. <strong>Check your spam folder if you don't see the email.&nbsp\;</strong></p>\n<p>Webinar is open to all.</p>\n<p>PDH certificates are available and an evaluation form will be emailed to you after the meeting. PDH certificate are sent by IEEE USA 3-4 weeks after th e meeting.</p> END:VEVENT END:VCALENDAR