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DTSTAMP:20260226T232528Z
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DTSTART;TZID=America/New_York:20260223T183000
DTEND;TZID=America/New_York:20260223T203000
DESCRIPTION:Topic:  Effective Content Marketing: How to Help Your Ideal Cli
 ents Find &amp; Hire You\n\nSpeaker: Johanna Rothman\n\nLocation: Zoom\n\nRegi
 ster at this link only:\nhttps://www.bostonconsultants.org/event-details/e
 ffective-content-marketing-how-to-help-your-ideal-clients-find-hire-you\n\
 nNetworking from 6:30 - 6:55 PM EST\n\nIntro 6:55 PM\n\nPresentation 7:00 
 PM to 8:00 PM\n\nQ/A 8:00 PM - 8:30 PM\n\nOpen to the public.\n\nYour regi
 stration confirmation email contains the zoom link - Please read the email
  confirmation completely.\n\nEvent Description:\n\nMost consultants start 
 their businesses because they love doing the work. But too few consultants
  can maintain a successful consulting business. The major key to maintaini
 ng and growing a successful consulting business is content marketing. Cont
 ent marketing allows the consultant to “brag” about past successes\, a
 ll while helping ideal clients find you. In this mini-workshop\, Johanna R
 othman will share her content marketing strategy. You will decide what mig
 ht work for you. At the end of our time together\, you will have a short l
 ist of actions you can use to create your content marketing strategy.\n\nT
 he workshop agenda:\n\n1. Your website: the basics\, a contact page\, and 
 a blog. (I am not going to discuss your LinkedIn page.)\n\n2. Choose which
  expertise and consulting stance(s) to market.\n\n3. Writing: How to choos
 e what to write\, where to publish\, and the frequency of your writing.\n\
 n4. Speaking: How to choose what to speak about\, where to speak\, and the
  frequency of your speaking. I will discuss podcasts guesting\, but not po
 dcast hosting.\n\n5. How your writing and speaking can generate referrals.
 \n\n6. Summary: Your content marketing strategy and a few tactics.\n\nJoha
 nna Rothman Bio:\n\n[]\n\nJohanna Rothman\, the “Pragmatic Manager\,” 
 offers frank\, practical advice that you can immediately apply to your pro
 duct development challenges.\n\nFor three decades\, Johanna has helped her
  clients experiment with agile and lean alternatives for every aspect of t
 heir management and product development. As a result\, her clients create 
 more agility at all levels of the organization. That translates to better 
 business results.\n\nA prolific writer\, Johanna is the author of over 20 
 books and hundreds of articles about many aspects of product development. 
 She uses her trademark practicality and humor to focus on what people can 
 do. Explore all her books\, monthly newsletter\, and other writing at jrot
 hman.com and createadaptablelife.com. Read more at https://linktr.ee/johan
 narothman. See her new book at: https://www.jrothman.com/books/effective-p
 ublic-speaking-how-to-use-content-marketing-with-stories-to-show-your-valu
 e/\n\nSpeaker(s): Johanna Rothman\n\nAgenda: \ncnet monthly meeting\n\nVir
 tual: https://events.vtools.ieee.org/m/538267
LOCATION:Virtual: https://events.vtools.ieee.org/m/538267
ORGANIZER:markf_engineer@yahoo.com
SEQUENCE:17
SUMMARY:Effective Content Marketing: How to Help Your Ideal Clients Find &amp; 
 Hire You
URL;VALUE=URI:https://events.vtools.ieee.org/m/538267
X-ALT-DESC:Description: &lt;br /&gt;&lt;p id=&quot;viewer-foo&quot; class=&quot;fvLh6 ozsV3 -yIjT _
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 ants.org/event-details/effective-content-marketing-how-to-help-your-ideal-
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 6nw2521&quot; class=&quot;fvLh6 ozsV3 -yIjT _0YKiJ&quot; dir=&quot;auto&quot;&gt;&lt;span class=&quot;usRwP&quot;&gt;Q
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 &quot;auto&quot;&gt;&lt;span class=&quot;usRwP&quot;&gt;&lt;strong&gt;&lt;em&gt;Your registration confirmation emai
 l contains the zoom link - Please read the email confirmation completely.&lt;
 /em&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;\n&lt;div id=&quot;viewer-0sdh823855&quot; class=&quot;fvLh6 ozsV3 -
 yIjT _0YKiJ&quot; dir=&quot;auto&quot;&gt;&lt;span class=&quot;usRwP&quot;&gt;&amp;nbsp\;&lt;/span&gt;&lt;/div&gt;\n&lt;p id=&quot;v
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 sRwP&quot;&gt;&lt;strong&gt;Event Description:&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;\n&lt;p id=&quot;viewer-k1jyz1
 206&quot; class=&quot;fvLh6 ozsV3 -yIjT _0YKiJ&quot; dir=&quot;auto&quot;&gt;&lt;span class=&quot;usRwP&quot;&gt;Most 
 consultants start their businesses because they love doing the work. But t
 oo few consultants can maintain a successful consulting business. The majo
 r key to maintaining and growing a successful consulting business is &lt;u&gt;co
 ntent marketing&lt;/u&gt;. Content marketing allows the consultant to &amp;ldquo\;br
 ag&amp;rdquo\; about past successes\, all while helping ideal clients find you
 . In this mini-workshop\, Johanna Rothman will share her content marketing
  strategy. You will decide what might work for you. At the end of our time
  together\, you will have a short list of actions you can use to create yo
 ur content marketing strategy.&lt;/span&gt;&lt;/p&gt;\n&lt;div id=&quot;viewer-ghdo31210&quot; clas
 s=&quot;fvLh6 ozsV3 -yIjT _0YKiJ&quot; dir=&quot;auto&quot;&gt;&lt;span class=&quot;usRwP&quot;&gt;&amp;nbsp\;&lt;/span&gt;
 &lt;/div&gt;\n&lt;p id=&quot;viewer-okas97396&quot; class=&quot;fvLh6 ozsV3 -yIjT _0YKiJ&quot; dir=&quot;aut
 o&quot;&gt;&lt;span class=&quot;usRwP&quot;&gt;The workshop agenda:&lt;/span&gt;&lt;/p&gt;\n&lt;p id=&quot;viewer-kcgp
 p1212&quot; class=&quot;fvLh6 ozsV3 -yIjT _0YKiJ&quot; dir=&quot;auto&quot;&gt;&lt;span class=&quot;usRwP&quot;&gt;1. 
 Your website: the basics\, a contact page\, and a blog. (I am not going to
  discuss your LinkedIn page.)&lt;/span&gt;&lt;/p&gt;\n&lt;p id=&quot;viewer-syb7b1214&quot; class=&quot;
 fvLh6 ozsV3 -yIjT _0YKiJ&quot; dir=&quot;auto&quot;&gt;&lt;span class=&quot;usRwP&quot;&gt;2. Choose which e
 xpertise and consulting stance(s) to market.&lt;/span&gt;&lt;/p&gt;\n&lt;p id=&quot;viewer-nas
 991216&quot; class=&quot;fvLh6 ozsV3 -yIjT _0YKiJ&quot; dir=&quot;auto&quot;&gt;&lt;span class=&quot;usRwP&quot;&gt;3.
  Writing: How to choose what to write\, where to publish\, and the frequen
 cy of your writing.&lt;/span&gt;&lt;/p&gt;\n&lt;p id=&quot;viewer-sgqv11218&quot; class=&quot;fvLh6 ozsV
 3 -yIjT _0YKiJ&quot; dir=&quot;auto&quot;&gt;&lt;span class=&quot;usRwP&quot;&gt;4. Speaking: How to choose 
 what to speak about\, where to speak\, and the frequency of your speaking.
  I will discuss podcasts guesting\, but not podcast hosting.&lt;/span&gt;&lt;/p&gt;\n&lt;
 p id=&quot;viewer-srowa1220&quot; class=&quot;fvLh6 ozsV3 -yIjT _0YKiJ&quot; dir=&quot;auto&quot;&gt;&lt;span 
 class=&quot;usRwP&quot;&gt;5. How your writing and speaking can generate referrals.&lt;/sp
 an&gt;&lt;/p&gt;\n&lt;p id=&quot;viewer-gu7le1222&quot; class=&quot;fvLh6 ozsV3 -yIjT _0YKiJ&quot; dir=&quot;au
 to&quot;&gt;&lt;span class=&quot;usRwP&quot;&gt;6. Summary: Your content marketing strategy and a 
 few tactics.&lt;/span&gt;&lt;/p&gt;\n&lt;div id=&quot;viewer-piddd1224&quot; class=&quot;fvLh6 ozsV3 -yI
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 7&quot; class=&quot;fvLh6 ozsV3 -yIjT _0YKiJ&quot; dir=&quot;auto&quot;&gt;&lt;span class=&quot;usRwP&quot;&gt;&amp;nbsp\;
 &lt;/span&gt;&lt;/div&gt;\n&lt;p id=&quot;viewer-m2x9v1229&quot; class=&quot;fvLh6 ozsV3 -yIjT _0YKiJ&quot; d
 ir=&quot;auto&quot;&gt;&lt;span class=&quot;usRwP&quot;&gt;Johanna Rothman\, the &amp;ldquo\;Pragmatic Mana
 ger\,&amp;rdquo\; offers frank\, practical advice that you can immediately app
 ly to your product development challenges.&lt;/span&gt;&lt;/p&gt;\n&lt;p id=&quot;viewer-zint7
 1231&quot; class=&quot;fvLh6 ozsV3 -yIjT _0YKiJ&quot; dir=&quot;auto&quot;&gt;&lt;span class=&quot;usRwP&quot;&gt;For 
 three decades\, Johanna has helped her clients experiment with agile and l
 ean alternatives for every aspect of their management and product developm
 ent. As a result\, her clients create more agility at all levels of the or
 ganization. That translates to better business results.&lt;/span&gt;&lt;/p&gt;\n&lt;p id=
 &quot;viewer-q5gh71233&quot; class=&quot;fvLh6 ozsV3 -yIjT _0YKiJ&quot; dir=&quot;auto&quot;&gt;&lt;span class
 =&quot;usRwP&quot;&gt;A prolific writer\, Johanna is the author of over 20 books and hu
 ndreds of articles about many aspects of product development. She uses her
  trademark practicality and humor to focus on what people can do. Explore 
 all her books\, monthly newsletter\, and other writing at jrothman.com and
  createadaptablelife.com. Read more at &lt;a class=&quot;D-dZp _0Y-bJ&quot; href=&quot;https
 ://linktr.ee/johannarothman&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; dat
 a-hook=&quot;web-link&quot;&gt;&lt;u&gt;https://linktr.ee/johannarothman&lt;/u&gt;&lt;/a&gt;. See her new
  book at: &lt;a class=&quot;D-dZp _0Y-bJ&quot; href=&quot;https://www.jrothman.com/books/eff
 ective-public-speaking-how-to-use-content-marketing-with-stories-to-show-y
 our-value/&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; data-hook=&quot;web-link&quot;
 &gt;&lt;u&gt;https://www.jrothman.com/books/effective-public-speaking-how-to-use-co
 ntent-marketing-with-stories-to-show-your-value/&lt;/u&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;br /&gt;&lt;
 br /&gt;Agenda: &lt;br /&gt;&lt;p&gt;cnet monthly meeting&lt;/p&gt;
END:VEVENT
END:VCALENDAR