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DTSTART:20260308T030000
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DTSTART:20261101T010000
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DTSTAMP:20260317T195602Z
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DTSTART;TZID=America/Chicago:20260312T183000
DTEND;TZID=America/Chicago:20260312T193000
DESCRIPTION:Agenda\n\n6:30 Updates and Intro of Speaker (John Berkner)\n\n6
 :35 Guest Speaker: Brand Positioning for Independent Consultants (Kesha Li
 en)\n\nAs an independent consultant\, you&#39;re an expert at what you do. But
  marketing yourself? That&#39;s where many consultants struggle or avoid it al
 together. The issue isn&#39;t ability or time\; it&#39;s that marketing doesn&#39;t wo
 rk without a solid strategic foundation.\n\nThis workshop will walk you th
 rough the frameworks successful consultants use to set themselves apart in
  crowded markets. You&#39;ll learn how to determine where you fit in the compe
 titive landscape\, what truly differentiates you\, and how to position you
 rself to attract your ideal clients.\n\nYou&#39;ll walk away with practical to
 ols to build a brand foundation that makes every marketing decision easier
  and more effective\, whether you&#39;re growing your existing practice or est
 ablishing yourself for the first time.\n\nKey Takeaways:\n\n- The 4-step p
 rocess for developing clear brand positioning\n- How to analyze your compe
 titive landscape and identify strategic opportunities\n- When AI is helpfu
 l (and when it&#39;s not)\n- Real-world examples of positioning done right\n\n
 7:30 Adjourn\n\nSpeaker(s): Kesha Lien\, \n\nAgenda: \nAgenda\n\n6:30 Upda
 tes and Intro of Speaker (John Berkner)\n\n6:35 Guest Speaker: Brand Posit
 ioning for Independent Consultants (Kesha Lien)\n\n7:30 Adjourn (John Berk
 ner)\n\nVirtual: https://events.vtools.ieee.org/m/540946
LOCATION:Virtual: https://events.vtools.ieee.org/m/540946
ORGANIZER:john.berkner@ieee.org
SEQUENCE:153
SUMMARY:Twin Cities Section Consultant&#39;s Network Video Meeting
URL;VALUE=URI:https://events.vtools.ieee.org/m/540946
X-ALT-DESC:Description: &lt;br /&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;Agenda&lt;/strong&gt;&lt;
 /p&gt;\n&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;6:30&amp;nbsp\; Updates and Intro of Speaker
  (John Berkner)&lt;/strong&gt;&lt;/p&gt;\n&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;6:35&amp;nbsp\;&amp;nbs
 p\;Guest Speaker: Brand Positioning for Independent Consultants&lt;/strong&gt; &lt;
 strong&gt;(Kesha Lien)&lt;/strong&gt;&lt;/p&gt;\n&lt;p class=&quot;MsoNormal&quot;&gt;&lt;em&gt;As an independe
 nt consultant\, you&#39;re an expert at what you do. But marketing yourself? T
 hat&#39;s where many consultants struggle or avoid it altogether. The issue is
 n&#39;t ability or time\; it&#39;s that marketing doesn&#39;t work without a solid str
 ategic foundation.&lt;/em&gt;&lt;/p&gt;\n&lt;p class=&quot;MsoNormal&quot;&gt;&lt;em&gt;This workshop will w
 alk you through the frameworks successful consultants use to set themselve
 s apart in crowded markets. You&#39;ll learn how to determine where you fit in
  the competitive landscape\, what truly differentiates you\, and how to po
 sition yourself to attract your ideal clients.&lt;/em&gt;&lt;/p&gt;\n&lt;p class=&quot;MsoNorm
 al&quot;&gt;&lt;em&gt;You&#39;ll walk away with practical tools to build a brand foundation 
 that makes every marketing decision easier and more effective\, whether yo
 u&#39;re growing your existing practice or establishing yourself&amp;nbsp\;for the
  first time.&lt;/em&gt;&lt;/p&gt;\n&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;Key Takeaways:&lt;/strong
 &gt;&lt;/p&gt;\n&lt;ul style=&quot;margin-top: 0in\;&quot; type=&quot;disc&quot;&gt;\n&lt;li class=&quot;MsoNormal&quot; s
 tyle=&quot;mso-list: l0 level1 lfo1\; tab-stops: list .5in\;&quot;&gt;The 4-step proces
 s for developing clear brand positioning&lt;/li&gt;\n&lt;li class=&quot;MsoNormal&quot; style
 =&quot;mso-list: l0 level1 lfo1\; tab-stops: list .5in\;&quot;&gt;How to analyze your c
 ompetitive landscape and identify strategic opportunities&lt;/li&gt;\n&lt;li class=
 &quot;MsoNormal&quot; style=&quot;mso-list: l0 level1 lfo1\; tab-stops: list .5in\;&quot;&gt;When
  AI is helpful (and when it&#39;s not)&lt;/li&gt;\n&lt;li class=&quot;MsoNormal&quot; style=&quot;mso-
 list: l0 level1 lfo1\; tab-stops: list .5in\;&quot;&gt;Real-world examples of posi
 tioning done right&lt;/li&gt;\n&lt;/ul&gt;\n&lt;p class=&quot;MsoNormal&quot;&gt;&lt;strong&gt;7:30&amp;nbsp\;&amp;n
 bsp\;Adjourn&lt;/strong&gt;&lt;/p&gt;&lt;br /&gt;&lt;br /&gt;Agenda: &lt;br /&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;s
 trong&gt;Agenda&lt;/strong&gt;&lt;/p&gt;\n&lt;p class=&quot;MsoNormal&quot;&gt;6:30&amp;nbsp\; Updates and In
 tro of Speaker (John Berkner)&lt;/p&gt;\n&lt;p class=&quot;MsoNormal&quot;&gt;6:35&amp;nbsp\;&amp;nbsp\;
 Guest Speaker: Brand Positioning for Independent Consultants (Kesha Lien)&lt;
 /p&gt;\n&lt;p class=&quot;MsoNormal&quot;&gt;7:30&amp;nbsp\; Adjourn (John Berkner)&lt;/p&gt;
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