[Legacy Report] Data is the new water in the digital age

#Big #Data #modelling #analytics #transformations

When you think of water, you usually take it for granted. However, water is essential and exists in almost everything, and contributes to life as we know it. Water also pools, transforms, is shaped, changes states, flows, and exists in both micro and macro quantities. Water was the first topic of Big Data, and Mother Nature has been recording information about water in sedentary rocks, tree rings, and ice shelfs all over the planet for millions of years. “When we consider data, it is essential to our existence. We need to generate, process, and transform data into activity to function, survive and develop. This is the same in business. When I guest lecture on information science, I always ask, what is the main goal, function and activity of any business or organisation? The answer I receive is consistently, “to make a profit,” and “to produce a product or service.” But this is wrong. The main purpose of any business or organisation is to produce data which is converted into information, which is then integrated with knowledge, to achieve an outcome. If a business or organisation doesn’t produce data, then how can you make anything, tell the market anything, sell anything, or deliver anything? Data can be all things to all people, but what it is to you is your choice. If you live and breathe your data also, then this is the conversation to be in. In this seminar, Tony will address a number of key topics, including: pseudo-randomness, capstone modelling analytics, digital fingerprinting, data transformations, “the fallacy of Big Data”, differences in the data, and inclusive vs exclusive analytics. He will touch on some of the work he has done with emergency services, and his research into weather modelling.

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• Wollongong, New South Wales
• Australia

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• Co-sponsored by SMART Infrastructure Facility, University of Wollongong