Round Table Discussion with Pieter van Rooyen


The UJ Centre for Telecommunications and the Information Theory Society Chapter of the SA IEEE Section cordially invites you to a round table
discussion with Pieter van Rooyen, a successful entrepreneur from San Diego, California.

  Date and Time




  • University of Johannesburg
  • Auckland Park Campus
  • Johannesburg, Gauteng
  • South Africa 2006
  • Building: B2 Lab, Department of Electrical and Electronic Engineering Science
  • Room Number: TechnoLab, B2 Lab 224

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  • Please RSVP by 12 September for catering purposes to Wendy Smith:


Pieter van Rooyen


Round Table Discussion


Pieter van Rooyen obtained his doctorate from the Rand Afrikaans University (currently University of
Johannesburg) in Electrical and Electronic Engineering working in the field of Digital Communications in
1996. He is a serial entrepreneur with a proven executive management track record and over 20 years of
experience inventing and successfully commercializing breakthrough technologies. He has held multiple
senior management positions including the CEO and co-founder of three high tech, venture back start-ups
across a broad range of industries including semiconductors, wireless, healthcare, life sciences, image
processing and retail automation. His passion for bringing innovative technologies to market led to him
raise more than $100 million in funding with significant return to investors as well as the successful
acquisition of all three of his start-ups by reputable organizations totalling $550 million in exits.

Pieter has a unique track record, initially launching his career in the field of electrical engineering before
transitioning to the world of entrepreneurialism. Over the last 18 years, he made an impact on multiple
markets, building a portfolio of over 150 issued patents, 50 technical papers, and authoring two academic
books. Most recently, he was the co-founder, President and CEO of Edico Genome, a leading secondary
analysis solution provider for Next-Generation DNA Sequencing and a recent acquisition by Illumina
(NASDAQ:ILMN) in May 2018. Pieter and his executive team developed a cutting-edge technology that is
revolutionizing genomics and enabling a whole human genome to be sequenced within minutes.
Prior to founding Edico Genome, Pieter was involved in the emerging mobile health industry where mobile
phone technology enables innovative healthcare delivery in underdeveloped communities. He was the cofounder
and CEO of Zyray Wireless (acquired by Broadcom (NASDAQ: AVGO) for $100 million) as well as
the co-founder and inventor of ecoATM (acquired by Outerwall (NASDAQ:OUTR) for $350 million). Pieter
and his co-founders invented the first and only automated e-Waste recycling kiosk that paid instant cash
for recycling old phones. His innovative technology addressed the impact of used technology on the
environment and provided an easy solution for consumers to recycle old technology.

In addition to his diverse background as an inventor and serial entrepreneur, Pieter held academic positions
at the University of Pretoria in South Africa and University of California San Diego (UCSD) and was invited
as a speaker, keynote speaker and panelist in several industry conferences across the globe. Pieter is also
recipient of the 2018 San Diego Ernst & Young Entrepreneur of Year award.

Pieter has a talent for inventing complex and technical products, building synergistic leadership teams, and
creating significant shareholder value across a broad range of industries. His passion for taking numerous
ideas from concept to a commercialized product has made a significant impact on the field of technology.