Nokia Bell Labs Shannon Luminary Lecture - The Future of Design - What We Desire - Brian Collins
In honor of Claude Shannon – the father of information theory and arguably of all communications and networked systems – Bell Labs has created the Shannon Luminary Lecture Series and Award, to explore all topics of high impact and relevance to the future of human existence, with an annual series of ten talks by the leading visionary researchers, developers, thinkers and entrepreneurs from all fields of scientific, technological, engineering, mathematical, or related artistic endeavor.
The January 2018 lecture will be given by Brian Collins, a visionary and leader in design. Over his career, he has won every major creative award, and his work has been featured in the New York Times, Forbes, Creativity, Fortune, Rolling Stone, Creative Review, Graphis, NBC, ABC, and Fast Company, which named him one of the five American Masters of Design.
In his Shannon lecture, Brian Collins will describe the role of design as a way to bring human benefit to a rapidly changing world.
Abstract.
We are entering a world where all points are colliding and evolving.
Digital into physical.
Consumer into producer.
Human into machine.
Disciplines that were once siloed are now integrating. And the acceleration of change is breathtaking, quickly transfiguring the worlds of research and technological innovation.
But none of this shifts us toward a better world unless these changes are synthesized into tools and services that benefit people.
That synthesis is design.
Design sits between the sciences and the humanities as one of the three traditions of inquiry. The sciences ask, "What is true?" Scientists search for facts through the measurable and testable. The humanities ask, "What matters?" Artists, musicians, writers, philosophers find meaning through the critical and speculative. Design asks, "What is desired?" Designers make the ideal concrete through the integration of aesthetics (what we want), ethics (what should be), and reason (what must be).
Design is the process of turning change into human benefit.
Design, in this light, is hope made visible.
This talk will therefore seek to depict how we design a hopeful vision for the future.
The presentation will be held in the Hamming Innovation Hall on the Murray Hill Bell Labs Campus.
Prior awardees include Eric Schmidt, Irwin Jacobs, Bob Metcalfe, Amber Case, Henry Markram, Zhenan Bao, Yann LeCun, David Eagleman and Stephen Friend.
As space is limited, please confirm your attendance as soon as possible. Registration will close as soon as the capacity of the Hamming Innovation Hall has been reached, or, at the latest, by Jan. 19.
If you are unable to attend after you have registered then please contact info@bell-labs.com with a copy to avw@ieee.org, to cancel such that seats can be made available to others.
This event is co-sponsored by the IEEE North Jersey Section and its IEEE Information Theory Society Chapter.
Date and Time
Location
Hosts
Registration
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- 600 Mountain Ave, Murray Hill, NJ
- Murray Hill, New Jersey
- United States 07974
- Building: Bell Laboratories, Nokia, Hamming Innovation Hall
- Contact Event Host
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Adriaan J. van Wijngaarden, Junior Past-Chair, IEEE North Jersey Section (avw@ieee.org)
Chair, IEEE North Jersey/New York Information Theory Chapter - Co-sponsored by IT, COMSOC, VTS
Speakers
Brian Collins
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Agenda
14:00-15:30 | The Future of Design - What We Desire |
Brian Collins |