From ideas to innovation, 2 successful tech startups describe their different approaches


Two interactive presentations detailing the respective approaches of development in a startup environment.

Al Mithani, the Product Management Lead at SmartHalo will be giving a presentation with the title "Sustainable Software Development".

From Aerial, Michel Allegue has prepared a talk called "From Science to Products in a Startup Environment".

The IEEE Consumer Electronics Chapter at Montreal Section is happy to invite you to join us for this event with two presentations followed by a networking opportunity. Complimentary snacks and drinks provided.

It will be held on Wednesday 10th July at WeWork3 Place Ville Marie, 4th Floor reception, from 6pm - 8pm.

Registration is free, but places are limited - click below now to reserve yours!

Co-sponsored by IEEE Montreal Section and WeWork.

  • WeWork is a community of creators that aims to help companies grow by providing them with not just beautiful space, but also the benefits, amenities, and professional community they need to focus on their business. Visit our website to set up a tour today!
  • WeWork offre à son réseau international de créateurs l’espace de travail, la communauté, et les services dont ils ont besoin afin qu'ils s'épanouissent non seulement dans leur travail, mais aussi dans leur vie. Cliquez ici pour visiter nos espaces dès maintenant!

  Date and Time




  • 3 Place Ville Marie
  • WeWork, 4th Floor
  • Montreal, Quebec
  • Canada H3B 2E3
  • For additional information, please contact:

    Jay Geissberger
    Chair, IEEE Consumer Electronics Montreal Chapter

  • Co-sponsored by WeWork and IEEE Montreal Section
  • Starts 01 June 2019 06:00 AM
  • Ends 10 July 2019 06:00 PM
  • All times are America/Toronto
  • No Admission Charge
  • Register


Al Mithani
Al Mithani


Sustainable Software Development

As the pace of innovation increases, software development teams are pressured to produce short-term results, often at the expense of long-term product and team sustainability.  The results of this type of pressure can include stagnating products, lowered team velocity, and burnout.


Sustainability goes beyond environment impacts - at its core it's about acting in a way that prioritizes the long-term.  SmartHalo uses this philosophy in surprising ways to continually release software in relentless pursuit of their mission.  Their process eschews software estimates and project managers, instead focusing on building a highly adaptable team with the ability to build long-term value.


Al Mithani is a member of the SmartHalo team, who strive to make cycling the future of urban mobility. As Product Management Lead, Al drives the creation of engaging products through a process-driven, rapid-feedback approach. As COO, Al uses the same fundamentals of quick feedback to foster a culture of continual improvement and teamwork. Intrigued by the rapidly-evolving workplace, Al has spent the better part of his career in startups, aspiring to build inspired teams filled with people who love what they do.

Michel Allegue
Michel Allegue


From Science to Products in a Startup Environment

This presentation aims to exhibit an example of how Science is impacting Consumer Products nowadays. Scientist Entrepreneurs are implementing very aggressive R&D cycles by adopting Agile methodologies. The results are very interesting as it will be demonstrated in this presentation.


I received my Engineering Degree in Telecommunications and Electronics from the CUJAE Polytechnic University (ISPJAE), Havana, Cuba, where I spent two years as a full-time lecturer. I also obtained both MSc. and PhD degrees in Electronics, Signal Processing, and Communications from the University of Seville, Spain, in 2010 and 2012, respectively. I was awarded an Extraordinary Doctorate Award from the University of Seville in 2012.

My passion is transforming deep R&D into products for the communication and consumer electronics industries.

I have published more than 20 scientific articles and presented more than ten patent families. I am also an active reviewer for different IEEE Journals and Magazines.


6:00 p.m. - 6:15 p.m. Registration, Networking & Refreshments

6:15 p.m. - 7:15 p.m. Presentations

7:15 p.m. - 8:00 p.m. Networking, snacks and drinks