Who is the Product Owner Anyway?

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IEEE Computer Society Distinguished Visitor Lecture


As Agile become mainstream increasingly organizations are looking to double down on the role of the Product Owner encouraging them to manage the intersection between technology and the business. But Product Ownership is a difficult role as it tries to balance the needs of the business with the reality of software delivery. Also, for many organizations there is some ‘confusion’ with existing roles of business analyst, product manager or even project manager. What does the product owner do anyway? In this talk Dave West, Product Owner and CEO Scrum.org, the home of Scrum, describes the genesis of the Product Owner role and how many organizations are dealing with the challenges of slotting this key role into existing product, project and release roles. He will introduce some techniques such as user-centric design, hypothesis based development and describe how approaches such as Lean Startup and pragmatic marketing are providing product owners with a tool box to do their job.

You can earn 1.5 hours of IEEE Professional Development Hours (PDH) equivalent to 0.15 Continuing Education Units!



  Date and Time

  Location

  Hosts

  Registration



  • 7584 Leesburg Pike
  • Falls Church, Virginia
  • United States
  • Building: Tysons-Pimmit Library
  • Room Number: Meeting Room 2
  • Click here for Map

Staticmap?size=250x200&sensor=false&zoom=14&markers=38.872676%2c 77
  • Starts 23 June 2019 10:52 AM
  • Ends 26 September 2019 06:00 PM
  • All times are America/New_York
  • No Admission Charge
  • Register


  Speakers

Dave West
Dave West of Scrum

Topic:

Who is the Product Owner Anyway?

As Agile become mainstream increasingly organizations are looking to double down on the role of the Product Owner encouraging them to manage the intersection between technology and the business. But Product Ownership is a difficult role as it tries to balance the needs of the business with the reality of software delivery. Also, for many organizations there is some ‘confusion’ with existing roles of business analyst, product manager or even project manager. What does the product owner do anyway? In this talk Dave West, Product Owner and CEO Scrum.org, the home of Scrum, describes the genesis of the Product Owner role and how many organizations are dealing with the challenges of slotting this key role into existing product, project and release roles. He will introduce some techniques such as user centric design, and hypothesis based development and describe how approaches such as Lean Startup and pragmatic marketing are providing product owners with a tool box to do their job.

Biography:

Dave West is the product owner at scrum.org. In this capacity, he engages with partners, and the community to drive scrum.org’s strategy and the overall market position of Scrum. Prior to joining the Ken Schwaber and the team at Scrum.org he was Chief Product Officer at Tasktop where he was responsible for product management, engineering and architecture. As a member of the company’s executive management team was also instrumental in growing Tasktop from a services business into a VC backed product business with a team of almost 100.As one of the foremost industry experts on software development and deployment, West has helped advance many modern software development processes, including the Unified process and Agile methods. He is a frequent keynote at major industry conferences and is a widely published author of articles and research reports, along with his acclaimed book: Head First Object-Oriented Analysis and Design, that helped define new software modeling and application development processes. He led the development of the Rational Unified Process (RUP) for IBM/Rational. After IBM/Rational, West returned to consulting and managed Ivar Jacobson Consulting for North America. Then he served as vice president, research director at Forrester Research, where he worked with leading IT organizations and solutions providers to define, drive and advance Agile-based methodology and tool breakthroughs in the enterprise.





Agenda

6:30 PM - 7:00 PM Networking and Refreshments

7:00 PM - 7:05 PM Announcements and Introduction of Speaker

7:05 PM - 8:30 PM Talk with Q and A