IEEE OC Computer Society & OCACM Meeting "Lessons Learned Building and Selling a Mobile App Business"


UPDATED 9/11/2019:  Correct date of event is 9/18/2019--Sorry for any confusion.

Event Details

This presentation is an experience share from building and ultimately selling a mobile and social media application business. Ralf also teaches at UCI and will discuss the opportunities and challenges of committing to our unique local resource pipeline.

Ralf Brockhaus will cover many technical as well as business aspects of mobile development: The importance of a mobile-first strategy. Selecting the right technology stack for front and backend. Developing native for IOS and Android vs. mobile web or hybrid technologies that allow compiling iOS and Android applications from one code base. Optimizing your partnership with Apple and Google. Integrating cutting edge features. Taking advantage of operating system features vs developing and deploying custom applications. ‘No UI is the new UI’, moving from native applications to chatbots, voice, AR-VR, and ambient computing. The need for deeper social media applications that go far beyond Facebook and Twitter OAuth, liking and sharing.

Ralf will not only cover the technology and business success, but more importantly, he promises to openly share his mistakes and lost opportunities and also explain why the new Smilefish is moving from mobile to emerging technologies, data science, and machine learning.

Speaker Bio

Ralf Brockhaus, MS, is a serial entrepreneur, passionate software developer, and emerging technology enthusiast. He has more than 20 years of professional software development and management experience with companies like BMW, Volkswagen, FileNet, and IBM. He is deeply familiar with all aspects of developing real-world software applications – including open architectures, cloud optimization, data science and machine learning. In 2011, he founded Smilefish and focuses on building software development teams that thrive on emerging technologies and drive business value for his clients.

Mr. Brockhaus received UCI’s Distinguished Instructor Award for his contribution to the Continued Education Program and teaches Mobile and Emerging Technologies as well as Social Media Application Development and is a strong advocate for Agile and Lean Development Practices.”

 Venue & Parking

This meeting will be at the Knobbe Martens' Irvine offices. Parking validation will be provided to attendees:  parking tickets should be validated at building reception desk upon arrival.

  Date and Time




  • Knobbe Martens
  • 2040 Main Street
  • Irvine, California
  • United States 92614
  • Room Number: 275W 2nd Floor
  • Click here for Map
  • Co-sponsored by OC ACM


6:30 PM Doors Open & Networking
7:00 PM Announcements and Presentation
8:30 PM Meeting Adjourned