How to Succeed in Sales Engineering:Tips from a Seasoned Sales Engineer
#Abstract:
#This
#talk
#will
#cover
#issues
#both
#technical
#and
#managerial
#that
#an
#Engineer
#must
#face
#in
#order
#to
#make
#a
#successful
#career
#move
#into
#Sales.
#The
#presentation
#focus
#on
#points
#overt
#subtle
#are
#seen
#with
#regard
#Sales
#Engineers.
#needs
#develop
#working
#strategy
#personal
#style
#be
#covered.
This talk will cover issues, both technical and managerial, that an Engineer must face in order to make a successful career move into Sales. The presentation will focus on points, both overt and subtle, that are seen with regard to successful Sales Engineers. The needs to develop a working strategy and a personal style will be covered.
Discussions will include the mechanics of success, the measurements of activity, account identification, networking, investigation methods, required tools and resources, pricing issues and dealing with competition.
This talk encompasses the skills required for an Engineer to make the transition into Sales. I spent many years as a Design and Test Engineer. I then transitioned into Applications Engineering, as the technical support for Sales Engineers. As an Engineer, I observed the techniques used by the successful Sales Engineers I worked with.