Startup & Minimum Viable Product
Startup & Minimum Viable Product
The webinar started with a briefing about the Institution’s Innovation Council by Ms. Priyanshi Jain, she also introduced about the theme of the session. Ms. Shaili Jain, welcomed the honourable Principal Dr. Rakesh Kumar Dwivedi and the keynote speaker of the day Dr. Surabhi Singh, Associate Professor IMS Ghaziabad. The topic of her discussion was ‘Start up and Minimum Viable Products’. Dr. Surabhi explained each and every aspect of MVP. In her session she covered the basics of viable products, its effectiveness and its impact on market, and others. MVP is widely used concept and its application ranges from business to industry and to successful entrepreneurs. It has a huge scope of investment in products and an entrepreneur can invest in this. Dr. Surabhi also played a quality video to easily elaborate the things and engage the participants with her pace. All participants gave their attention and appreciated her session.
Session was very enlightening and informative and the participants also responded by appreciating the session through their messages in the chat box. The session was coordinated by Dr. Megha Sharma with the team headed by Mr. Ashish Bishnoi and ended with the vote of thanks by Mr. Rajendra Prasad Pandey to the speakers and all the participants.
Date and Time
Location
Hosts
Registration
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- Moradabad Delhi highway
- Moradabad, Uttar Pradesh
- India 244001
- Building: CCSIT
- Click here for Map
- Starts 14 June 2021 04:30 AM UTC
- Ends 18 June 2021 11:00 AM UTC
- No Admission Charge
Speakers
Dr. Surabhi Singh of IMS, Ghaziabad
Startup & Minimum Viable Product
Understand the importance of minimum viable product for startups and how it can be created. Also to understand the market needs before designing any service or product.
Biography:
Dr. Surabhi Singh has an experience of around 12 years in academics and 8 years in the industry. Her academic interest areas include Digital Marketing, Consumer Behaviour, Marketing Research, CRM, Marketing Analytics, B2B Marketing, Neuro-marketing. She has been associated with Global Professional Bodies in their Review/Advisory Committees. She has been active Guest Speakers at different training sessions at Private and Public Organizations in India. Her authored researches and cases in Marketing have won her the accolades in various National and International Forums. Currently, she is employed as Associate Professor-Mktg. in IMS Ghaziabad. She has recently taken up the honorary role in WICCI as President Ghaziabad City Council.
Email:
Address:IMS, , Ghaziabad, Uttar Pradesh, India
Agenda
Discuss about minimum viable product and its importance for startups and new ventures to identify the market needs.
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