Big Data Market Research in Seven Wednesdays

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Careerbuilder.com lists 7252 Marketing, 4192 Data, and 1736 Analyst positions in the New York tri-state area daily! As an engineer, you never did marketing. Getting the MBA takes two years. This is a better alternative to learn marketing and how you work as Data Analyst or Market Researcher.
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This course deals with the collection, evaluation and analysis of the market-related big data. Topics are: market research industry, problem definition, research process, focus group, secondary database, quantitative research, questionnaire design, sampling techniques, statistical testing, bivariate and multivariate correlation, communicating results and management reports. Using IBM SPSS software, you will perform detailed big data analysis.
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You will receive the IEEE completion certificate when you complete this course. In addition, you will be qualified to work as big data analyst/market researcher in healthcare, finance, social sciences, at private/public sectors, or in government, that require quantitative skills (quants).
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Instructor: Donald Hsu, Ph.D., has been a corporate manager for 20+ years and is an experienced trainer. Since 2009, he has trained 750 people in Big Data, Data Warehouse, Management, Global Marketing, and Marketing Research courses in seven organizations. In addition, he does international business in 75 countries.

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TOPICS

1. Describe the big data market research industry, problems and research process

2. Understand the importance of primary data collection, secondary database, and survey

3. Define quantitative research, measurement technique and sampling methods

4. Explain the questionnaire design, data processing and statistical testing

5. Build the knowledge of bivariate regression and multivariate data analysis

6. Communicate results, manage ethical issues, and prepare reports

7. Employ IBM SPSS software for frequency analysis, ANOVA, T-test and others

8. Review real-world marketing research using Harvard Business School cases

9. Present Final Project in Big Data Market Research

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Where: New Jersey Institute Technology, Newark, New Jersey

When: Wednesday, October 15, 22, 29, November 5, 12, 19, December 3, 2014, 6:00 to 9:00 pm.

Cost: IEEE members $500; Non-IEEE members $550.

Contact: Donald Hsu – email: yanyou@hotmail.com.

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REGISTRATION: Marketing Research

Please make a check ($500 or $550) payable to “North Jersey Section IEEE”. Send the completed form and a check to:

Dr. Donald Hsu, Chair Education Committee, IEEE North Jersey Section, P. O. Box 2093, Fort Lee, New Jersey 07024.

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Name: ______________________Email address _________________________________

 Non-member  IEEE Member Member #:_________________________

Employer:_________________________________________________

Employer Address:__________________________________________

Home Address:_____________________________________________

Business (day) telephone #:___________________Home telephone ___________________

Please enclose required fee payable to North Jersey Section IEEE

 I wish to receive the IEEE Completion Certificate Signature:_________________________

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