Market Research(TEDP)
TEDP Day-06
The Faculty of Engineering and Computing Sciences (FoE&CS), Teerthanker Mahaveer University Moradabad has organized Technology-Based Entrepreneurship Development Program (TEDP) Sponsored by the National Science & Technology Entrepreneurship Development Board (NSTEDB), Department of Science & Technology (DST), Ministry of Science & Technology, Govt. of India from 20-December-2021 to 01-February-2022.
Day 6 was initiated with the welcome speech by today’s moderator Mr Ankit Kumar, Asst. Professor, CED, FOECS,TMU. He addressed all the partcipants for day 6 schedule and welcome to the today’s resource person Dr. Chetankumar Ravjibhai Dudhagara, Assistant Professor & Head, Department of Communication and Information Technology, International Agribusiness Management Institute(IABMI), Anand Agricultural University, Anand, Gujarat for today’s session on ‘Conducting Market Survey and online Data’.
Dr. Chetankumar elaborate about market survey, purpose and process of online market research, steps involved in market research and uses of market research. He said that market research is typically used not just for defining marketing goals and plans, but it also impacts the company’s sales strategy and targets, revenue numbers, product features and focus areas, services and offerings, and a lot more avenues. According to him market research is an essential element to improving, evolving and truly crafting products and services that customers both need and want. He explained in details about the online market research tools also like google keywords tools, google analytics, market survey websites and google form etc. The session was highly admired by the participants
The convenor of this TEDP, Dr Pankaj Kumar Goswami conveys his best wishes to all the participants for the upcoming 144 sessions on various key attributes of entrepreneurship. He paid his gratitude to Co-convenor Dr Gulista Khan, Dr Garima Goswami, Coordinator Mr Pradeep Verma, Co-coordinator Dr Shubhendra Pratap Singh, Dr Zareen Farooq, Ms. Neha Anand , Dr Sonia Jayant, Mr Ajay Chakravarti, Ms. Shikha Gambhir and all the various committee members.
The program was ended with the vote of thanks and feedback session of the TEDP.
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- Starts 01 December 2021 04:30 AM UTC
- Ends 20 December 2021 11:00 AM UTC
- No Admission Charge
Speakers
Dr. Chetankumar Ravjibhai Dudhagara of International Agribusiness Management Institute(IABMI), Anand Agricultural University, Anand, Gujarat.
Market Research
Dr. Chetankumar elaborate about market survey, purpose and process of online market research, steps involved in market research and uses of market research. He said that market research is typically used not just for defining marketing goals and plans, but it also impacts the company’s sales strategy and targets, revenue numbers, product features and focus areas, services and offerings, and a lot more avenues. According to him market research is an essential element to improving, evolving and truly crafting products and services that customers both need and want. He explained in details about the online market research tools also like google keywords tools, google analytics, market survey websites and google form etc.
Biography:
Dr. Chetankumar Ravjibhai Dudhagara is working as Assistant Professor & Head, Department of Communication and Information Technology, International Agribusiness Management Institute(IABMI), Anand Agricultural University, Anand, Gujarat. He has 13+ years experience. He has completed 01 AGRESCO Research Project and 2 projects are undergoing. He has published 21 research papers in many National & International journals. He is a member of 06 Academic/ Professional Bodies.
Address: Head, Department of Communication and Information Technology, IABMI, Anand, Gujarat, India
Agenda
To elaborate about market survey, purpose and process of online market research, steps involved in market research and uses of market research.
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