Prof. Sarabjeet Singh Bedi     of M.J.P. Rohilkhand University, Bareilly

Prof Bedi talked about creativity and Innovation. Creativity, is the ability to create. It's about enjoying the mind to manage different ideas. Anyone can be creative, whatever the context in which it is inserted. In a business environment, creativity can help in the task management, performance improvement of the working team and the creation of quality products. Innovation, is to develop business ideas into something useful and practical for society. In other words, it is the process of converting theory into action. And this is where creativity is distinguished from innovation: the action. To be creative, an individual must be able to present new ideas while, to be innovator, this needs to act on those ideas. He also talked about types of innovation. First one Incremental Innovation (or continuity) is the most common type of innovation and it is to find ways to improve products, services or processes that already exist in the market. Here, the solutions are not created from scratch but by introducing small changes to existing ones, focusing on aspects that enhance its value. An innovation Continuity brings less risk to the entrepreneur, however, requires a strategic approach and aimed to ensure that these changes are valued by customers. A good method to get opportunities innovation incremental is conduct a search together customers, identifying what they value most in their products or services and what aspects is that they would like to see improved.  Second one Innovation radical (or breakthrough) gives the breach of fundamental principles already adopted in the market for the creation of entirely new markets and industries. That is, a product, service or process never seen before is built from scratch and placed on the market in order to completely replace the previous solutions or responding to a necessity where there was a solution. An innovation Disruptive brings several advantages to an entrepreneur, which highlights its unique participation in a new market leaving its pioneering brand, a considerable increase in profit of the business and its ability to innovate continuously. However, this type of innovation is the most difficult, time-consuming and usually involves a greater financial investment. Prototype solution should be specific, measurable, attainable, Realtime in time line, he added. He talked about checklist of steps from innovation to start-up. Checklist key points are Market research, business plan, decision, working with like minds, choose co-founder wisely, secure appropriate funding, a mentor followed by an accelerated program.  

Biography:

Prof. Sarabjeet Singh Bedi                                                                                                      

Address:Professor & Head, Department Computer Science & Information Technology, , M.J.P. Rohilkhand University, Bareilly, India