Big Data Market Research in Seven Saturdays
The North Jersey Section IEEE is offering "Big Data Market Research" course. Careerbuilder.com lists 7252 Marketing, 4192 Data, and 1736 Analyst positions in the New York tri-state area daily! As an engineer, you never did marketing. Getting the MBA takes two years. This is a better alternative to learn marketing and how you work as Data Analyst or Market Researcher. This course deals with the collection, evaluation and analysis of market-related big data. Topics are: market research industry, problem definition, research process, focus group, secondary database, quantitative research, questionnaire design, sampling techniques, statistical testing, bivariate and multivariate correlation, communicating results and management reports. Using IBM SPSS software, you will perform detailed big data analysis and get jobs in healthcare, finance, social sciences, and marketing research firms, at private or public sectors, or in government. You will receive the IEEE completion certificate. You may work as a market researcher in any organization that needs your quantitative skills. **************************************************** Instructor: Donald Hsu, Ph.D., has been a corporate manager for 20+ years and is an experienced trainer. Since 2009, he has trained 750 people in Big Data, Data Warehouse, Management, Global Marketing, and Marketing Research courses in seven organizations. He is the top rank 1% all star- most view profile on Linkedin, with 5300+ partners and clients in 75 countries. Past attendees work at AT&T, Goldman Sachs, IBM, GE, Microsoft, Morgan Stanley, and Verizon. ****************************************************
Date and Time
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- Warren Street
- Newark, New Jersey
- United States
- Building: New Jersey Institute Technology
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Please email Donald Hsu, yanyou@hotmail.com, if you are interested in attending. You will get a reply in 24 hours.
- Co-sponsored by New Jersey Institute Technology, AP/MTT
- Starts 17 November 2014 01:00 AM UTC
- Ends 06 March 2015 01:00 AM UTC
- Admission fee ?
Agenda
TOPICS 1. Describe the big data market research industry, problems and research process 2. Understand the importance of primary data collection, secondary database, and survey 3. Define quantitative research, measurement technique and sampling methods 4. Explain the questionnaire design, data processing and statistical testing 5. Build the knowledge of bivariate regression and multivariate data analysis 6. Communicate results, manage ethical issues, and prepare reports 7. Employ IBM SPSS software for frequency analysis, ANOVA, T-test and others 8. Review real-world marketing research using Harvard Business School cases 9. Present Final Project in Big Data Market Research **************************************************** Where: New Jersey Institute Technology, Newark, New Jersey When: Saturday, March 7, 14, 28, April 4, 11, 18, 25, 2014, 9:00 am - 12:00 noon Cost: IEEE members $500; Non-IEEE members $550. Contact: Donald Hsu – email: yanyou@hotmail.com. **************************************************** REGISTRATION: Marketing Research Please make a check ($500 or $550) payable to “North Jersey Section IEEE”. Send the completed form and a check to: **************************************************** Dr. Donald Hsu, Chair Education Committee, IEEE North Jersey Section, P. O. Box 2093, Fort Lee, New Jersey 07024. Name: ______________________Email address _________________________________  Non-member  IEEE Member Member #:_________________________ Employer:_________________________________________________ Employer Address:__________________________________________ Home Address:_____________________________________________ Business (day) telephone #:___________________Home telephone ___________________ Please enclose required fee payable to North Jersey Section IEEE  I wish to receive the IEEE Completion Certificate Signature:_________________________