Will of The Kassebaum Group Inc.

This webinar will cover 3 main topic areas - first, steps to forming a new business - forms of business, evaluation of the business model, and initial planning & goal setting;  second - marketing, sales, operation, and getting paid; and third - tips and tools to improve operations, efficiency, and ROI.  Your business should iterate through all these concepts as it grows - re-evaluating, improving operations, and automating repetitive business operations.   These topics and methods apply regardless of the type of business you are building - whether a consultancy, a product company, or service business.

Biography:

(Will) has over 35 years working in the private and government sectors, Will has extensive systems & computer (HW/SW) engineering, Electrical Power Engineering, Executive and Operations Management, Program Management, and entrepreneurial experience.

Will is an experienced technologist and computer hardware/software engineer - system architect, project/program manager, and broad technology specialist. Will has been the founding CEO of several Indianapolis based technology companies. His pioneering work at the Naval Air Warfare Center earned him and his team the prestigious National Performance Review "Heroes Of Government Reinvention" award presented by the Secretary of Defense, the Chairman of the Joint Chiefs of Staff, and the Vice President of the United States.

While working with private companies such as Escient, he has led teams that developed award-winning products. Mr. Kassebaum holds a Master's Degree in Electrical Engineering from Purdue University and is a licensed Professional Engineer in the State of Indiana.

He is a past Chair and Director of the Central Indiana Section of the IEEE. And served on the IEEE-USA Board of Directors as Vice President Career & Member Services 2014-15, and as a corresponding member of the Entrepreneurship & Innovation Policy Committee of the IEEE-USA, a Founder and Co-Chair of the Central Indiana Engineering Consultants’ Network, and is a Past Chair and member of the Alliance of IEEE Consultants’ Networks (AICN), a committee of the IEEE-USA.