Synthetic Aperture Radar (SAR) offers significant advantages to customers within the commercial market due to its broad spectrum of applications and all-weather imaging ability, yet it faces hurdles that have slowed its adoption. Higher costs and smaller footprints of very high-resolution SAR may restrict its usage. Additionally, competition from optical systems, which are often seen as more straightforward and easier to interpret than a greyscale SAR image, can challenge SAR’s market positioning. This talk will examine some of SAR’s most effective applications and approaches to introducing very high-resolution SAR to a wider commercial market.