I can help you think through your business and enhance your Marketing. I have experience in many industries including the telecommunications, insurance and not for profit. I am focused on startup, turnaround, growth, and profitable leadership of dynamic businesses. I can help you solve complex marketing challenges with clearly defined strategies and detailed execution. Coach, mentor teams to better performance and better profitability. In addition, I have experience with Social Media, SEO, Websites, ChatGPT, Email Marketing, Sales Team Building, Product Development, Strategy, Business Plans and Retention. Adept at analyzing and streamlining processes to increase productivity, quality, efficiency, and positively affect both top- and bottom-lines. Excellent problem-solving skills complimented by a strong orientation in customer service and client satisfaction.

Relationship Building, SEO, Client Relations, Online Marketing, Website Development, Integrated Digital Marketing,
Business Development, Oral and Written Communications, Program Management, Vendor Management, Business Planning, Cross-Functional Team Leadership, Strategic Planning, Process Optimization, Revenue & Profit Growth, Turnarounds, Insurance, Benefits, Cable Television, Product Launches, Insurance Group Sales, Go to Market Strategies, Retention, Budgeting

As an accomplished marketing executive with over 20 years of experience across a variety of industries, I am dedicated to serving as a mentor who will guide you through building effective, results-driven marketing strategies for your small business. I understand the unique challenges you face—whether it's limited budget, time, or resources—and I am here to help you navigate those constraints by offering practical, innovative strategies that maximize your impact without overextending your resources.

No matter where your business is in its lifecycle—whether just starting or seeking growth—I will be your partner at every stage. I’ll mentor you in defining your target audience, crafting detailed buyer personas, and teaching you how to effectively conduct competitive intelligence. Together, we’ll explore your business’s strengths and weaknesses through GAP analysis, ensuring your product or service offerings align with market needs. I’ll guide you through SWOT analysis to help you turn potential weaknesses or threats into actionable opportunities for growth and success.

As a mentor, I’ll help you develop cost-efficient marketing plans that include both traditional tactics, like print advertising and community partnerships, and digital tactics, such as social media, content marketing, and email campaigns. My role is to ensure that every aspect of your marketing aligns with a clear, differentiated brand identity that resonates with your target audience. Together, we’ll create budget-conscious strategies that make a meaningful connection with your customers.

By tailoring my approach to your specific needs, I’ll help you focus on the most impactful marketing channels and ensure your marketing spend delivers measurable results. Through ongoing mentorship, I’ll be there to guide you in refining strategies, optimizing performance, and adjusting tactics over time. Whether it’s brand development, product launches, or customer retention, my goal is to empower you with the skills, knowledge, and confidence to thrive in your business—achieving success without breaking the bank.