Software Defined Vehicles: Changing Landscape?
SDV - Changing Landscape for Vehicle Controls?
Google search for the term ‘software defined vehicles’ returned about 646M results in 0.33 seconds. The automotive industry is awash with this new buzz phrase. In their report “Rewiring car electronics and software architecture for the Roaring 2020s,” futurists from McKinsey & Company are heralding sweeping industry transformation both technically and commercially. We, GM, are making a splash with our Ultifi Platform that reimagines what it means to own and experience a vehicle and to grow revenue beyond vehicle sales. But what does all this mean for our vehicles – where the rubber meets the road, literally?!
This talk will explore the software defined future from a vehicle point of view. Using examples of core vehicle functions like motion control – embedded software that makes our vehicles stop, turn & go – we will dive into the challenges and opportunities that lie ahead and how we can all engage and shape this exciting future.
Date and Time
Location
Hosts
Registration
-
Add Event to Calendar
- 2200 Hayward St
- Ann Arbor, Michigan
- United States 48109
- Building: Leinweber Computer Science & Information Building
- Room Number: 1355
- Contact Event Host
-
In person event
- Co-sponsored by University of Michigan Ann Arbor - Student Branch
Speakers
Ankur Ganguli of General Motors
Software Defined Vehicles: Changing landscape?
Google search for the term ‘software defined vehicles’ returned about 646M results in 0.33 seconds. The automotive industry is awash with this new buzz phrase. In their report “Rewiring car electronics and software architecture for the Roaring 2020s,” futurists from McKinsey & Company are heralding sweeping industry transformation both technically and commercially. We, GM, are making a splash with our Ultifi Platform that reimagines what it means to own and experience a vehicle and to grow revenue beyond vehicle sales. But what does all this mean for our vehicles – where the rubber meets the road, literally?!
This talk will explore the software defined future from a vehicle point of view. Using examples of core vehicle functions like motion control – embedded software that makes our vehicles stop, turn & go – we will dive into the challenges and opportunities that lie ahead and how we can all engage and shape this exciting future.
Biography:
Ankur has Bachelor’s in Mechanical Engineering from Visvesvaraya National Institute of Technology, India and Master’s and PhD, from University of Minnesota. She served on the Advisory Board for the Mechanical Engineering department at the University of Minnesota from 2013-2018, providing strategic guidance to the department and supporting the student community. Ankur currently is a member of the Industry Advisory Board of IFAC (International Federation of Automatic Controls) with a mission to bridge the gap between industry needs and academic research.
On the personal front, Ankur is an avid yoga practitioner and YTT200 certified yoga teacher; a novice hiker; a struggling musician and a proud mother of two awesome children, Diya & Aadi, who teach her something new everyday. She lives with her husband, Suvo, the kids and their dog, Mishti, in Northville, MI.
Agenda
3:00 - 3:05 - Sign in and welcome
3:10 - 4:00 - Invited Speaker Lecture
4:00 - 5:00 – Q & A; networking
A IEEE Southeastern Michigan Section in collaboration with the IEEE Student Branch at University of Michigan-Ann Arbor event.
Meeting Location Info: https://leinweber.bldg.umich.edu/location/
Media
SDV - Changing Landscape for Vehicle Controls | SDV - Changing Landscape for Vehicle Controls - FLYER | 356.17 KiB |