Dr. Debatri of TCS research

Brief abstract:

• Neuromarketing is an interdisciplinary field that blends neuroscience with advanced marketing research. Instead of relying solely on what people say, it measures what people actually feel and respond to— by capturing physiological and neural signals. These insights help uncover the hidden drivers behind customer motivations, preferences, and decision‑making. Traditional approaches miss the fast, automatic, subconscious processes that shape most of the consumer decisions. A person’s mental and emotional state plays a critical role in these moments. This is where neuromarketing techniques offer powerful new possibilities, including eye tracking, EEG, fMRI, facial coding GSR etc. In this talk, I will focus on three key objectives:
• Exploring opportunities for applying physiological and neurological models to predict customer behavior
• Discussing recent trends, technologies, and challenges that are shaping the neuromarketing landscape
• Evaluating the strengths and limitations of automation and AI in overcoming the shortcomings of traditional marketing approaches

Biography:

Dr. Debatri Chatterjee is a Senior Scientist at TCS Research with more than 20 years of industry experience. She holds an M.Tech in Radiophysics and Electronics from the University of Calcutta and a Ph.D. in Computer Science and Engineering from Jadavpur University.

Her research centers on physiological signal processing, with a focus on human cognition and behavior analysis. Dr. Chatterjee has over 40 granted patents across India, the US, and the UK, and has authored more than 100 papers in prestigious tier‑1 international conferences and journals.

She also contributes to academia and innovation ecosystems as an industry expert on the Innovation Council of Aliah University and as an advisor to the Centre of Excellence for GNH Studies and Research at Adamas University.

Address:India

Mr Ramesh

Brief abstract:

• Neuromarketing is an interdisciplinary field that blends neuroscience with advanced marketing research. Instead of relying solely on what people say, it measures what people actually feel and respond to— by capturing physiological and neural signals. These insights help uncover the hidden drivers behind customer motivations, preferences, and decision‑making. Traditional approaches miss the fast, automatic, subconscious processes that shape most of the consumer decisions. A person’s mental and emotional state plays a critical role in these moments. This is where neuromarketing techniques offer powerful new possibilities, including eye tracking, EEG, fMRI, facial coding GSR etc. In this talk, I will focus on three key objectives:
• Exploring opportunities for applying physiological and neurological models to predict customer behavior
• Discussing recent trends, technologies, and challenges that are shaping the neuromarketing landscape
• Evaluating the strengths and limitations of automation and AI in overcoming the shortcomings of traditional marketing approaches

Biography:

Ramesh Ramakrishnan is a principal scientist with TCS Research & Innovation, India. He envisioned and established the research capability for human behavior sensing within TCS Research. He leads a team to provide solutions in non-clinical application areas such as Neuromarketing, Education Tech, Empathetic Robotics care, Product design, Shopping Experience, Employee productivity, Visitor Journey experience using physiological sensing to estimate human behavioral parameters. He has done his master’s in computer applications with an overall experience of 30 years in IT industry. He has over 50 publications, 40 granted patents to his credit

Address:India