Agentic Commerce & Universal Commerce Protocol: Designing the API Layer for AI Shopping Agents

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The shopping experience is undergoing a fundamental shift, one that's reshaping both the retail industry and the broader landscape of consumer technology. Where we once searched Google for a product and clicked through to a site to buy it, today's conversational engines, like Gemini, Claude, and ChatGPT, can handle the entire customer journey end to end. AI agents are no longer just recommending products; they're becoming API clients capable of completing purchases on a user's behalf. This shift is creating an urgent engineering challenge: how do agents, merchants, and payment providers transact without every connection requiring a custom, one-off integration?

Join us for a session on Agentic Commerce and the Universal Commerce Protocol (UCP) - an open standard, backed by a coalition including Google, Shopify, Target, Walmart, Home Depot, and major payment networks, designed to solve exactly this problem. Our speaker will walk through the emerging agentic commerce landscape (UCP, ACP, and AP2), how these protocols fit together across discovery, transaction, and payment-authorization layers, and how a real UCP transaction flows from cart to checkout to order tracking.

Whether you're interested in protocol design, AI agents, e-commerce infrastructure, or the practical realities of building on an early-stage standard, this session offers a grounded, real-world perspective on where agentic commerce stands today, and where it's headed.

About the Speaker:

Worthy LaFollette is a Sr. Software Development Principal in Customer Marketing/AdTech at The Home Depot, and a 21-year veteran of the company with experience spanning Enterprise Data Warehousing, Payments, and Enterprise Content Management. He is currently leading efforts to enable Agentic Commerce at Home Depot using Google's UCP protocol, and holds a BS in Mechanical Engineering from the University of Texas and an MS in Computer Science (AI) from Georgia Tech.


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  • Starts 25 September 2026 04:00 AM UTC
  • Ends 08 October 2026 09:00 PM UTC
  • No Admission Charge

  Speakers

Worthy LaFollette of The Home Depot

Biography:

Worthy LaFollette is a Sr. Software Development Principal in Customer Marketing/AdTech at The Home Depot, and a 21-year veteran of the company with experience spanning Enterprise Data Warehousing, Payments, and Enterprise Content Management. He is currently leading efforts to enable Agentic Commerce at Home Depot using Google's UCP protocol, and holds a BS in Mechanical Engineering from the University of Texas and an MS in Computer Science (AI) from Georgia Tech.

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Address:Georgia, United States




Agenda

  • Speaker Introduction

  • Session: Agentic Commerce & the Universal Commerce Protocol

  • Q&A with the Speaker