Marketing Research Eight Nights Course

---

---

The North Jersey Section IEEE is offering an evening course entitled "Marketing Research". Careerbuilder.com lists 6100+ Marketing jobs in the New York tri-state area daily! As an engineer, you never did marketing. Getting the MBA takes two years. This is the better alternative to learn marketing.

This course deals with the collection, evaluation and analysis of the market-related information. Topics are: market research industry, problem definition, research process, focus group, secondary database, quantitative research, questionnaire design, sampling techniques, statistical testing, bivariate and multivariate correlation, communicating results and management reports. Using IBM SPSS software, you will perform detailed data analysis in healthcare, finance, social sciences, and marketing research firms.

The IEEE certificate of completion will be given to you when you finished this course. In addition, you may work as a market researcher in any organization that needs your quantitative skills.

Instructor: Donald Hsu, Ph.D., has been a corporate manager for 11 years and is an experienced trainer. Since 2005, he has trained 880+ people in Management, Marketing, Global Marketing, and Marketing Research courses in seven organizations.

---

---

---

---

TOPICS

1. Describe the market research industry, problems and research process

2. Understand the importance of primary data collection, secondary database, and survey

3. Define quantitative research, measurement technique and sampling methods

4. Explain the questionnaire design, data processing and statistical testing

5. Build the knowledge of bivariate regression and multivariate data analysis

6. Communicate results, manage ethical issues, and prepare reports

7. Employ IBM SPSS software for frequency analysis, ANOVA, T-test and others

8. Review real-world marketing research using Harvard Business School cases

9. Present final Group Project

Where: New Jersey Institute Technology, Newark, New Jersey

-----------------------------------------------------------------------------

When: Mondays, July 11, 18, 25, August 1, 8, 15, 22, 29, 2011, 6:30-9:00 PM.

------------------------------------------------------------

Cost: IEEE members $500; Non-IEEE members $550.

------------------------------------------------------------

Contact: Donald Hsu – email: yanyou@hotmail.com.

------------------------------------------------------------

REGISTRATION: Marketing Research

Please make a check ($500 or $550) payable to “North Jersey Section IEEE”. Complete this form. Send the completed form and the check to Donald Hsu, P. O. Box 2093, Fort Lee, New Jersey 07024.

Name: ______________________________________ Email address _________________________________

 Non-member

 IEEE Member Member #:_________________________

Employer:___________________________________________________________________________________________________

Employer Address:____________________________________________________________________________________________

___________________________________________________________________________________________________________

Home Address:______________________________________________________________________________________________

___________________________________________________________________________________________________________

Business (day) telephone #:___________________________________ Home telephone #:________________________________

Signature:____________________________________

---