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Webinar on Pitching Innovative Ideas

#Webinar #Pitching #Innovative #Ideas #innovation #ideas

IEEE GRIET SB conducted a webinar on “Pitching Innovative Ideas” by Dr. Sudeendra Koushik in collaboration with CSI GRIET. The session highlighted how to build up innovative ideas. The objective of the webinar was to help students find the right solutions for any problem. The session was held on 20th April 2020 from 5.00 PM to 6.00 PM, using the platform Cisco WebEx meetings.

The speaker of the session, Dr. Sudeendra Koushik has 20 years of International experience in Innovation & Development, he is an Engineering Graduate (BE E&C) with Master of Business Administration(MBA) and Post-graduation in Management (IIM-K). He is finishing his research based PhD in the field of Innovation. Dr Koushik has been a practicing Innovator throughout his career of 24 years, with more than 15 national and international patents in various stages. He is passionate about innovation and has served in Philips Global Development Center, Singapore, Philips Advanced Systems Laboratory and Philips Innovation Center Eindhoven, in The Netherlands and Philips Innovation Center, India. He also worked in HCL as Practice Director Innovation, India and was Vice-President and Head, Innovation at TTK prestige. Dr Koushik has published several research papers and has conducted numerous workshops on Innovation. He has been the recipient of Karnataka State Innovation Council Award, HCL excellence award for Patents, India Design mark Award from India Design Council and Sir M Viswesvaraya Engineer Award. Koushik is a regular speaker at MIT Emerging Technology Conference, PMI, IEEE, TiE, IIT- Madras, IIT-Gandhinagar, CII, and has written articles for Frost & Sullivan, Deccan Herald etc. He also serves as Vice-Chairman of the IEEE Bangalore section and Co-Chair of Innovation Committee of IEEE Asia-Pacific.

Dr. Sudeendra Koushik began the session by addressing how innovation set itself apart from invention with a few daily life examples like Plug-in switches, Mountain Dew, Dothis with pockets, etc. He also enlightened us about how to be confident about our product through videos.

He described about types of Business:

Top Line: What customers can see.
Bottom line: What company can see.

In the end what both want to see is innovation. He persuaded the participants with a question: When you spend money and buy a product what do you expect from it?. The common answer was that the product should be satisfactory for their needs. But the answer he was waiting for is Value. Deriving Value of the product is the key where the money should be worth its value. He mentioned that Technology is NOT Value!! The benefits of technology can be one.

He then raised a question which triggered a conversation with the audience. His question was Innovation can cause many changes in people's life, automated driving can lead to loss of jobs for cab/taxi drivers, How can we classify that innovation is a good step ahead? for which none of them had an answer. He said that inspirations are most vital for innovation, and so is competition and he also referred to the course of design thinking and how it plays a role for innovation.

Over the course of the webinar, the speaker discussed in length about the various reasons for start-up to fail:

Building something nobody wants
Lack of focus
Falling to ask for help

He also illuminated that the disadvantages and gaps of the current situation is the context for innovative opportunity. Context is the key. For us to understand the context we need to ask… WHY? and SO WHAT??

In order to Pitch a Problem he instructed us to find answers for the following question:

What is the Problem we should solve?
Why should we solve the problem?
How do we solve this problem?

He revealed that as a result of these answers you will know the value for the Users.

Dr. Sudeendra Koushik also stressed on ways to finding the right problem , more often these problems help us unveil the answers.

What is the problem?
When does the problem (not) occur?
What is the problem leading to?
Who is affected by the problem?
When is a problem not a problem?
How is the problem noticed?
How big is the problem?

When you face the above mentioned questions and find answers for it that is when you are heading towards the right problem.

He referred his book “60 Quotes for Success: Quotes for Coaching” to attendees. It is a set of experience based quotes to support the coaching process, whether you are coaching someone else or yourself.

The session was concluded with a Q&A where students and faculty came up with doubts. The session was extremely informative with many videos related to the session. It educated the students as well as the faculty on pitching innovative ideas.