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GenAI powered chat bots: A new era in digital marketing
It is the old concept of digital marketing that - "more the time spent by visitors on the content of a website of any commercial organisation – the more is deemed success of marketing efforts through their websites". But now the truth is "the customer doesn't want to spend time navigating various links on your website, but wants to engage in a conversational manner with the information he/she is seeking from your website - in minimum time". The artificial intelligence / use of bots do extract the information from various links of your website and precisely answer the query of the user in conversational manner so that your customer finds answers to his/her queries in minimum time with minimal navigation and frustration
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