[IEEE-KC PES/IAS] Joint MPSE Brand Equity & Ethics

#Engineering #Ethics #Continuing #Education #PDH

Founder of Studio Wyld, brand producer Alex Ames works with individuals and companies to increase brand equity through proven marketing and communication principles.

Alex has built his branding agency on the philosophy that customers and employees are seeking out brands to associate themselves with as they form their own identities. If you can communicate with and to your audience in a way that speaks to their brand, the result is loyalty to your brand. Alex will be discussing the relationship between the brand and ethics.