Successful Independent Consulting: Relationships That Focus on Mutual Benefit - VIRTUAL MEETING
Join us for our next Consultants' Network meeting on Monday, September 18th at 7:00PM. Management Consultant and Author, Johanna Rothman, will share practical advice for successfully marketing your consulting services and building client relationships.
As always, our meetings are free and open to anyone who is interested, not just consultants or IEEE members.
Successful Independent Consulting:
Relationships That Focus on Mutual Benefit
Independent consultants often work for the promise of their business, their way.
However, many technical consultants fail because while they enjoy delivering client
value, they don’t like the marketing they need to do to get those clients.
We can reframe marketing and all other client interactions as relationships that focus on
mutual benefit. If you and your client don’t both benefit from your interactions,
something’s wrong—and you can fix that.
Instead of avoiding interactions, you can build relationships in the “consulting engine”
loop that most successful consultants use:
- Determine your unique value
- Attract your ideal clients with content marketing or active marketing
- How to use the discovery call and proposal (and fees!) to reinforce a relationship of trust and competence
- How to think about your current and future offerings and when to change them.
When you focus on client relationships with mutual benefit, you can make your
successful practice, your way.
Date and Time
Location
Hosts
Registration
- Date: 18 Sep 2023
- Time: 07:00 PM to 08:30 PM
- All times are (UTC-05:00) Central Time (US & Canada)
-
Add Event to Calendar
- Starts 19 August 2023 04:33 PM
- Ends 16 September 2023 11:55 PM
- All times are (UTC-05:00) Central Time (US & Canada)
- No Admission Charge
Speakers
Johanna Rothman
Biography:
Johanna Rothman, known as the “Pragmatic Manager,” offers frank advice for your
thorny problems. She helps leaders and teams learn to see simple and reasonable options
that might work. Those practical alternatives can help them be more effective with others
at work. With those choices, they can choose what—and how—to adapt their product
development.
For almost three decades, Johanna has helped her clients experiment with agile and lean
alternatives for every piece of their product development. As a result, her clients create
more management agility which translates to better business results.
A prolific writer, Johanna is the author of 18 books and hundreds of articles about many
aspects of product development. She uses her trademark practicality and humor to focus
on what people can do—and not take herself too seriously.
Agenda
7:05pm - Introductions
7:15pm - Feature Presentation
8:15pm - Q&A with Johanna Rothman
8:45pm - Meeting Adjourns