‘SOFTWARE DEFINED VEHICLES’ – CHANGING LANDSCAPE FOR VEHICLE CONTROLS?
Google search for the term ‘software defined vehicles’ returned about 646M results in 0.33 seconds. The automotive industry is awash with this new buzz phrase. In their report “Rewiring car electronics and software architecture for the Roaring 2020s,” futurists from McKinsey & Company are heralding sweeping industry transformation both technically and commercially. We, GM, are making a splash with our Ultifi Platform that reimagines what it means to own and experience a vehicle and to grow revenue beyond vehicle sales. But what does all this mean for our vehicles – where the rubber meets the road, literally?!
This talk will explore the software defined future from a vehicle point of view. Using examples of core vehicle functions like motion control – embedded software that makes our vehicles stop, turn & go – we will dive into the challenges and opportunities that lie ahead and how we can all engage and shape this exciting future.
Date and Time
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- Date: 12 Sep 2024
- Time: 07:00 PM to 08:00 PM
- All times are (UTC-04:00) Eastern Time (US & Canada)
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- Starts 14 June 2024 12:00 AM
- Ends 12 September 2024 03:00 PM
- All times are (UTC-04:00) Eastern Time (US & Canada)
- No Admission Charge
Speakers
Dr. Ganguli of Executive Director, Vehicle Motion Embedded Controls at General Motors Corporation
‘SOFTWARE DEFINED VEHICLES’ – CHANGING LANDSCAPE FOR VEHICLE CONTROLS?
Google search for the term ‘software defined vehicles’ returned about 646M results in 0.33 seconds. The automotive industry is awash with this new buzz phrase. In their report “Rewiring car electronics and software architecture for the Roaring 2020s,” futurists from McKinsey & Company are heralding sweeping industry transformation both technically and commercially. We, GM, are making a splash with our Ultifi Platform that reimagines what it means to own and experience a vehicle and to grow revenue beyond vehicle sales. But what does all this mean for our vehicles – where the rubber meets the road, literally?!
This talk will explore the software defined future from a vehicle point of view. Using examples of core vehicle functions like motion control – embedded software that makes our vehicles stop, turn & go – we will dive into the challenges and opportunities that lie ahead and how we can all engage and shape this exciting future.
Biography:
Ankur Ganguli joined General Motors in 2016 and is currently leading the Vehicle Mechatronic Embedded Controls – Evolving Business Team. Previously within GM, Ankur served in the roles of Director of Battery Pack Engineering and Director of Software Engineering for Vehicle Motion Embedded Controls. Prior to joining GM, Ankur worked at Eaton, where she took on various technical and leadership roles delivering innovations and products with smart and connected technologies across Hydraulics, Aerospace, Vehicle and Electrical Power Management businesses.
Ankur has Bachelor’s in Mechanical Engineering from Visvesvaraya National Institute of Technology, India and Master’s and PhD, from University of Minnesota. She served on the Advisory Board for the Mechanical Engineering department at the University of Minnesota from 2013-2018, providing strategic guidance to the department and supporting the student community. Ankur currently is a member of the Industry Advisory Board of IFAC (International Federation of Automatic Controls) with a mission to bridge the gap between industry needs and academic research.
On the personal front, Ankur is an avid yoga practitioner and YTT200 certified yoga teacher; a novice hiker; a struggling musician and a proud mother of two awesome children, Diya & Aadi, who teach her something new everyday. She lives with her husband, Suvo, the kids and their dog, Mishti, in Northville, MI.
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Address:Detroit, United States