IEEE AFRICA ENTREPRENEURSHIP SUMMIT PROJECT MASTERCLASS 2: GO-TO MARKET STRATEGY PT 1
A go-to-market (GTM) strategy is a plan that outlines how a project, product, innovation, or startup will reach its target customers and achieve competitive advantage.
It covers who the product is for, the problem it solves, the channels to reach users, pricing, marketing, sales, and launch tactics. For startups and innovators, a solid GTM strategy helps avoid wasted resources by focusing efforts on validation, traction, and sustainable growth. It is about turning an idea into something people actually use and pay for.
NEXT MASTERCLASSES
MASTERCLASS 3:
Monday, May 12 7PM EAT
SPEAKER: Nicholus Kioko
Topic: Go-To-Market Strategy Part 2
MASTERCLASS 4:
Wednesday, May 14 7PM EAT
SPEAKER: Nicholus Kioko
Topic: The Art of Pitching
Date and Time
Location
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- Date: 10 May 2025
- Time: 05:00 PM UTC to 06:00 PM UTC
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- Co-sponsored by IEEE Rwanda
- Starts 08 May 2025 09:00 PM UTC
- Ends 10 May 2025 07:00 PM UTC
- No Admission Charge
Speakers
Nick
GO-TO MARKET STRATEGY
A go-to-market (GTM) strategy is a plan that outlines how a project, product, innovation, or startup will reach its target customers and achieve competitive advantage.
It covers who the product is for, the problem it solves, the channels to reach users, pricing, marketing, sales, and launch tactics. For startups and innovators, a solid GTM strategy helps avoid wasted resources by focusing efforts on validation, traction, and sustainable growth. It is about turning an idea into something people actually use and pay for.
Biography:
Nicholus Kioko is an innovation strategist and entrepreneur passionate about transforming bold ideas into impactful solutions. With expertise in design thinking, rapid prototyping, and strategic problem-solving, I help teams navigate the journey from concept to scalable innovation. My focus lies in empowering entrepreneurs, fostering collaboration, and aligning solutions with real-world challenges. Driven by a vision to tackle global issues through innovation, I excel at building networks, leading teams, and creating sustainable ventures.