IEEE-USA Livestream Webinar: Beyond the Resume – Mastering Personal Branding & Thought Leadership for Engineers & Entrepreneurs in the AI Era
U.S. members are eligible for a PDH certificate through watching this webinar.
In today’s evolving job market, having a strong résumé is no longer enough. Engineers must establish a compelling personal brand and thought leadership presence to stand out in an increasingly AI-driven world. This webinar will explore how engineers can leverage LinkedIn, AI tools, and global trends to build a reputation that aligns with higher-level global challenges, including digital transformation, sustainability, and the future of work.
Key Takeaways:
🔹 The Foundations of Personal Branding
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Defining your niche and expertise in a way that aligns with industry trends
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Crafting a compelling personal brand statement
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Showcasing leadership and credibility beyond technical skills
🔹 Leveraging LinkedIn & AI for Career Growth
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Learn how to position yourself as a trusted expert in your niche, using AI-powered content, making it easier to land new career opportunities, speaking engagements, collaborations, and clients
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Understand how AI is shaping business and consulting and position yourself as a go-to expert in the AI-driven economy for sharing insights and research
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Engaging with IEEE platforms, technical blogs, and LinkedIn groups to expand influence and impact
🔹 Becoming a Recognized Industry Expert
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Strategies for publishing articles, white papers, and AI-driven research reports
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Speaking at global conferences and webinars to demonstrate expertise
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Collaborating with thought leaders and global organizations to elevate your impact
🔹 Aligning Personal Branding to Higher-Level Global Issues
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How engineers and entrepreneurs can position themselves as problem-solvers in alignment with AI, cybersecurity, digital transformation, and sustainability, making you relevant to high-level corporate discussions
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Understanding the role of AI in engineering-related innovation and aligning your expertise to global megatrends
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Learn the best networking strategies to connect with policymakers, Fortune 500 executives, and tech investors and research institutions to contribute to high-impact initiatives
Target Audience:
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Early-career engineers looking to establish credibility and differentiate themselves
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Mid-career professionals aiming to transition into leadership and thought leadership roles
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Senior engineers & researchers wanting to expand their global influence and network
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Career Changers transitioning into engineering, AI, or consulting roles who want to build credibility, showcase expertise, and strategically network for new opportunities.
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Entrepreneurs & Consultants looking to establish thought leadership, attract clients, and position themselves as industry experts using AI-driven branding and networking strategies.
Why Attend?
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Learn practical branding strategies to boost career opportunities
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Get insights on writing white papers, publishing research, and appearing in industry reports to establish authority.
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Discover how to use AI-driven analytics to track engagement and refine your brand strategy
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Connect with industry influencers and like-minded professionals
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Practical Tools & Strategies to Scale Your Career or Business
Date and Time
Location
Hosts
Registration
- Date: 11 Jul 2025
- Time: 06:00 PM UTC to 07:00 PM UTC
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Add Event to Calendar
- Contact Event Hosts
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- Kayla Henneberry, IEEE-USA
k.henneberry@ieee.org
- Kayla Henneberry, IEEE-USA
- Starts 04 June 2025 08:24 PM UTC
- Ends 11 July 2025 05:00 PM UTC
- No Admission Charge
Speakers
Dr. Rhonda Farrell
Biography:
Dr. Rhonda Farrell – Success Strategist & Thought Leadership Expert
Dr. Rhonda Farrell is a U.S. Marine Corps veteran, entrepreneur, consultant, and senior executive advisor with a distinguished career spanning startups, Fortune 500 companies, quasi-state government entities, and federal government agencies. With deep expertise in organizational transformation, cybersecurity, AI strategy, governance, risk management, and business innovation, she has helped leaders and organizations scale, optimize, and drive impactful change. Her work integrates enterprise transformation, operational excellence, and digital strategy, making her a trusted resource for executives, consultants, and entrepreneurs navigating complex industries.
Dr. Farrell specializes in helping professionals build a compelling personal brand, establish thought leadership, and strategically position themselves for success in an AI-driven world. She empowers leaders to leverage AI, digital platforms like LinkedIn, and industry engagement to gain visibility, enhance credibility, and align their expertise with global challenges such as cybersecurity, sustainability, and digital transformation. As the host of the "Spotlight on Success" podcast and a recognized speaker, she shares actionable insights on leadership, innovation, and professional growth, guiding individuals and organizations to stand out, scale, and make a lasting impact.
Agenda
IEEE-USA's free webinars/events are designed to help you find your next job, maintain your career, negotiate an appropriate salary, understand ethical considerations in the workplace and learn about other career-building strategies and public policy developments that affect your profession.
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