The IEEE Computer Society Nigeria Section Chapter proposes to host a one-day event titled "BrandByte: The Future of Digital Marketing in a Connected Nigeria." This event is designed to empower young professionals, tech enthusiasts, entrepreneurs, and IEEE members with cutting-edge knowledge and practical skills in digital marketing, branding, and online outreach strategies.

As Nigeria’s digital economy expands, digital marketing has emerged as a vital skill set for professionals across all sectors. The BrandByte event aims to bridge the knowledge gap by exploring emerging technologies such as Artificial Intelligence, data analytics, and automation in marketing, while also focusing on practical branding techniques relevant to the Nigerian and African context.

The program will feature keynote presentations, technical workshops, expert panel discussions, live tool demonstrations, and a networking mixer. It will also showcase real-life success stories of local tech entrepreneurs and offer participants hands-on experience with popular marketing tools like Google Ads, social media platforms, SEO techniques, and personal branding strategies.

The event will serve as a platform for IEEE Young Professionals and students to gain relevant skills, connect with industry experts, and explore how digital marketing can drive innovation, business growth, and personal development. Participants will leave equipped to build digital visibility, engage audiences effectively, and leverage tech tools for entrepreneurial or career advancement.

Activity Objectives

Objectives of the event are:

To educate Participants on Modern Digital Marketing Tools and Techniques.

To explore the Role of Emerging Technologies in Marketing.

To empower Young Professionals and Entrepreneurs with Branding Skills.

To promote IEEE and Young Professionals Engagement in Emerging Fields.

To encourage Ethical and Responsible Use of Digital Marketing.