Information Architecture Case Study: Restructuring of the Living Beyond Breast Cancer Website

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This talk will explore a website design story. A nonprofit group, Living Beyond Breast Cancer (LBBC) [a locally-headquartered, national nonprofit offering trusted information and community support], redesigned its complex website to better serve users while maintaining crucial SEO (Search Engine Optimization) traffic.

This case study will explain how strategic brand and UX considerations can motivate a unique approach to menus and user flow. The redesign was able to boost KPIs without sacrificing brand messaging. The talk will also briefly explore the technical side of a seamless SEO transition. It is especially useful for anyone tasked with reshaping a content-heavy site, and you will walk away with practical takeaways and ideas to implement in your own work.

(NOTE: We are **not** our normal room in the CS building this year - this meeting's room [Friend Center 004] is in the lower level of the Friend Center - enter on William St.)

 


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  • 79 William St
  • Princeton, New Jersey
  • United States 08544
  • Building: Friend Center
  • Room Number: 004
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  Speakers

Ben Swofford

Biography:

Ben Swofford is a UX & Product Strategist at FourFront, where he has 8 years of experience spanning digital strategy and innovation. In addition to working with clients of regional, national, and international scope, he is also an Adjunct Professor teaching UX and Innovation fundamentals to graduate students at Jefferson University. He previously served on the board of PhillyCHI, a local UX community group, and believes that authentic, non-transactional networking can be a beautiful thing! Ben holds an M.S. in User Experience & Interaction Design from Jefferson University, and a B.A. in Architecture from Miami University (OH).




All Princeton ACM / IEEE Computer Society meetings are open to the public.  Students and their parents are welcome.  There is no admission charge, and refreshments are served.