From Clicks to Context: Understanding User Intent Using Applied AI

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From Clicks to Context: Understanding User Intent Using Applied AI

In today’s digital landscape, understanding user behavior is crucial for driving personalized experiences and business outcomes. This presentation introduces a scalable, AI-driven approach to session intent detection using clickstream data. By leveraging AWS-native services such as S3, Glue, and Lambda, we demonstrate how to transform raw web interaction data into meaningful session-level insights. Our framework classifies sessions into predefined intent categories (e.g., research, transaction, or service) and generates contextual summaries that help stakeholders quickly interpret user journeys.  Attendees will gain insights into the end-to-end serverless architecture, classification logic, and data engineering best practices that power this solution. This talk will be especially valuable to professionals working at the intersection of data science, engineering, and digital analytics—showing how AI and automation can turn complex behavioral data into actionable business intelligence.


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  • Starts 22 January 2026 05:00 AM UTC
  • Ends 17 February 2026 05:00 PM UTC
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  Speakers

Vivek Venkatesan

Topic:

From Clicks to Context: Understanding User Intent Using Applied AI

Biography:

Vivek Venkatesan is a Lead Data Engineer with over 15 years of experience in designing scalable data systems and cloud architectures. He has worked across healthcare and financial sectors, with a focus on building real-time analytics pipelines and cost-efficient data platforms. During the COVID-19 pandemic, he contributed to the development of an enterprise health monitoring system that supported over 13,000 employees. He currently works at The Vanguard Group, leading data initiatives in secure site and mobile analytics.

Address:United States




Agenda

WEBINAR: 7:00 - 8:00 P.M. 

The Zoom Webinar link and password will be forwarded to all registered participants after Noon on the day of the meeting. Check your spam folder if you don't see the email. 

Webinar is open to all.

PDH certificates are available and an evaluation form will be emailed to you after the meeting. PDH certificate are sent by IEEE USA 3-4 weeks after the meeting.