Effective Content Marketing: How to Help Your Ideal Clients Find & Hire You
Topic: Effective Content Marketing: How to Help Your Ideal Clients Find & Hire You
Speaker: Johanna Rothman
Location: Zoom
Register at this link only:
Networking from 6:30 - 6:55 PM EST
Intro 6:55 PM
Presentation 7:00 PM to 8:00 PM
Q/A 8:00 PM - 8:30 PM
Open to the public.
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Event Description:
Most consultants start their businesses because they love doing the work. But too few consultants can maintain a successful consulting business. The major key to maintaining and growing a successful consulting business is content marketing. Content marketing allows the consultant to “brag” about past successes, all while helping ideal clients find you. In this mini-workshop, Johanna Rothman will share her content marketing strategy. You will decide what might work for you. At the end of our time together, you will have a short list of actions you can use to create your content marketing strategy.
The workshop agenda:
1. Your website: the basics, a contact page, and a blog. (I am not going to discuss your LinkedIn page.)
2. Choose which expertise and consulting stance(s) to market.
3. Writing: How to choose what to write, where to publish, and the frequency of your writing.
4. Speaking: How to choose what to speak about, where to speak, and the frequency of your speaking. I will discuss podcasts guesting, but not podcast hosting.
5. How your writing and speaking can generate referrals.
6. Summary: Your content marketing strategy and a few tactics.
Johanna Rothman Bio:
Johanna Rothman, the “Pragmatic Manager,” offers frank, practical advice that you can immediately apply to your product development challenges.
For three decades, Johanna has helped her clients experiment with agile and lean alternatives for every aspect of their management and product development. As a result, her clients create more agility at all levels of the organization. That translates to better business results.
A prolific writer, Johanna is the author of over 20 books and hundreds of articles about many aspects of product development. She uses her trademark practicality and humor to focus on what people can do. Explore all her books, monthly newsletter, and other writing at jrothman.com and createadaptablelife.com. Read more at https://linktr.ee/johannarothman. See her new book at: https://www.jrothman.com/books/effective-public-speaking-how-to-use-content-marketing-with-stories-to-show-your-value/
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Speakers
Johanna Rothman
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cnet monthly meeting